Gülşah AYDIN

Title:

Associate Prof. Dr.

Department:

Advertising Design and Communication Department

E-Posta:

gaydin@yeditepe.edu.tr

Telephone:

0216 578 00 00/ 1833

Office:

İletişim Fakültesi Binası – 638

Time:

Tam Zamanlı

Akademik

Resume

Email: gaydins@yeditepe.edu.tr

Education

Degree	Department	University	Year
Doctorate	Media Economics and Management	Marmara University	2005-2008
Master of Arts	Public Relations and Publicity	Yeditepe University	2001-2004
Bachelor’s	Public Relations and Publicity	Yeditepe University	1996-2000

PhD. Dissertation: “ Newspapers’ approach to young readers and a research about young readers’ news gathering habits in turkey” (in Turkish)

MA Thesis: “Public Relations Education: The implementation of EUPRERA PR Course Survey in Turkey”

Academic Titles:

Title	Department/University	Year
Assistant Professor	Advertising Design and Communication Yeditepe University	2016
Assistant Professor	Journalism Department Yeditepe University	2009
Research Assistant	Journalism Department Yeditepe University	2000

Administrative designations and Memberships in Institutional Commissions:

Yeditepe University, Journalism Department, Erasmus Coordinator	2005-2008
Yeditepe University, Faculty of Communications, Vice Dean,	2011-2013
Yeditepe University, Journalism Department, Chair	2011-2014
Yeditepe University , Institute of Social Sciences, MA Program in Journalism, Chair.	2011-2014
Yeditepe University , Institute of Social Sciences, MA Program in Journalism, Program Coordinator	2011-2014
Yeditepe University , Faculty Board, Faculty of Communications	2011-2014
Yeditepe University, Faculty Executive Board, Faculty of Communications	2011-2014
Yeditepe University, Faculty of Communications, Bologna Coordinator	2011-2014
Yeditepe University, Journalism Department, Double Major Commission, Member	2015-…
Yeditepe University, Journalism Department, Web Commission, Member	2015-2016
Yeditepe University, Advertising Design and Communication, Double Major Commission, Member	2016-…
Yeditepe University, Advertising Design and Communication, Web Commission, Chair	2016-2019
Yeditepe University, Advertising Design and Communication, Associate Department Head	2016-….

Supervised Graduate Dissertations:

Çalışkan, A. (2013), Effects of new communication technologies on CRM, (Unpublished Master Thesis) Yeditepe University, İstanbul

Birsen, A. (2013), Butik otel pazarlamasi: Türkiye’de butik otel pazarlamasinda sosyal medya kullanimi üzerine bir araştirma, (Unpublished Master Thesis). Yeditepe University, İstanbul, Türkiye

Atakan, Ü. (2018). Gender differences on online consumer behaviour in Turkey, (Unpublished Master Thesis). Yeditepe University, İstanbul, Türkiye

İbrahimağaoğlu, M. (2020). Issue management and brand reputation in real estate sector in Turkey, (Unpublished Master Thesis). Yeditepe University, İstanbul, Türkiye

Undergraduate and Graduate Lectures:

Undergraduate Level:

ADV 102 Adverting, Promotion Management and New Media

ADV 332 Positioning Strategy in Advertising

ADV 381 Contemporary Issues in Advertising

ADV 416 Social Responsibility Practicum in Advertising

ADV 492 Graduation Project

PRP 201 Integrated Marketing Communications

COMM 111 Presentation Skills

COMM 300 Internship

COMM 311 Communication Practicum

COMM 361 Strategic Communication Research and Campaign Management

Graduate Level:

IMC 511 Integrated Marketing Communications

IMC 532 Communication Skills and Persuasive Communication

IMC572 Graduation Project

Courses Given

Presentation Skills

Graduation Project

Strategic Media Planning

Strategic Communication Research and Campaign Management

Integrated Advertising and Marketing Communications

Event Marketing

Advertising Psychology

Case Studies in Advertising

Advertising Practicum

Social Responsibility Practicum in Advertising

Publications

Publications

Articles published in SCI / SSCI / SCI Expanded / SSCI Expanded and other journals

Aydın, G. ve Aydın Aslaner D., (2015). Stereotip kadın rollerinin televizyon reklamlarında sunumu, Global Media Journal TR Edition, 6 (11), 54-74.

Aydın, G., (2017). Gazetelerin genç okurlara yönelik gerçekleştirdiği faaliyetler üzerine bir araştırma, Global Media Journal TR Edition, 8 (15), 35-56.

Gönenli, G., Özdemir, A., Kara, F., Yağmur, N., Karcı, T. F. (2008). Tüketicilerin cep telefonlarında 3g kullanım alışkanlıkları ve operatör tercihleri, Journal of Communication Studies. 6 (1), 44-64.

Baygül Özpınar, Ş , Aydın, G . (2020). Kriz iletişiminde infografik kullanimi: Covid-19 pandemi sürecinde infografikler üzerine bir inceleme . İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi , 19 (37) , 240-261 . Retrieved from https://dergipark.org.tr/tr/pub/iticusbe/issue/55168/754941

Papers presented in international academic conferences and published as proceedings:

Saracer N. ve Gönenli G., (2008). Effects of new media on young Turkish readers Proceedings of 6. International Symposium of Interactive Media Design, / October 15-17, 2008 , İstanbul :Yeditepe University.

Hürmeriç, P. ve Gönenli, G., (2012). Public relations as a tool to cultivate public health: an overall analysis of ‘Smoke Free Air Space Campaign’. Proceedings of International Conference on Communication, Media, Technology and Design, May 09-11, 2012, İstanbul, ss. 358-363.

Aydın, G. ve Aslaner Aydın D., (2014). Green social movements and government PR efforts. International Public Relations Research Conference , March 5-9, 2014, Miami, USA

Aydın, G., Hürmeriç, P. and Aslaner Aydın D., (2014). Transformation of Turkish printed newspapers’ corporate cultures. The International History Of Public Relations Conference, Wednesday 2-3,2014.Bournemouth, England.

Chapters published in international /national academic books:

Gönenli, G. & Hürmeriç, P., (2012). Sosyal medya: bir alan çalışması olarak Facebook’un kullanımı. T. Kara& E. Özgen (Ed.). Sosyal Medya Akademi: İletişim, Pazarlama İletişimi, Ağ Toplumu, Teknoloji in, ss.213-242. İstanbul: Beta Yayınları.

Aydın, G. Aydın Aslaner, D. ve Aslaner, G.,(2015). Dijital dünyada soyalleş(me) aracı sosyal medya. T. Kara& E. Özgen (Ed.). Ağdaki Şüphe: Bir Sosyal Medya Eleştirisi in, ss.81-113. İstanbul: Beta Yayınları.

Aydın, G. (2020). Bütünleşi̇k pazarlama i̇leti̇şi̇mi̇ araçlarından veri̇ tabanı pazarlamasına kavramal bi̇r bakış. S. Gezgin ve H. Çiftçi (Ed.) in İletişimde Seçme Konular I. İksad Yayınevi

Aydın, G., Aydın Aslaner, D. Aslaner, A.G. (2018). A Research Study on The Influence of Star Strategy in Advertising on Imitation Behavior of Consumers. (pp.261-288) In O. Aydın, E. Şahin and Ö. Duğan (Ed.), Public Relations and Advertising Theories. Peterlang.

Other Publications

Gönenli, G. & Saracer N. (2009) Medya Eleştirileri, “Bilinç Endüstrisinin İktidar ve Siyaset Pratikleri”, Svetlana Bodrunova “Bir Uyumsuzluk Vakası: TV Sektöründe AB Düzenlemeleri ve İtalyan Hukuk Sistemine Uyumun Siyasallaştırılması”. Translation

Other Academic Activities

2011-YÖK Dünya Üniversiteliler Zirvesi- Commission Membership.

2006- İstanbul, İstanbul Vergi Dairesi- Communication Seminars- Trainer.

2011- İstanbul, Local Journalist Intensive-additional Vocational Training Courses, The Future of Media Seminar- Trainer.

2011, Ankara, Sağlık İletişimi Çalıştayı, Ministry of Health

2012, Yeditepe University, Continuing Education Centre, Verbal and Nonverbal Communication

2012- Yeditepe University- Media Summit- Project Coordinator.

2013-Yeditepe University -Media Summit- Project Coordinator.

2013- Yeditepe Sesimi Duyuyor musun? CSR Project Coordinator.

2014- İl(i)k Adımı At-CSR Project Coordinator.

2015-Transition to Clinical Settings Internship Programme- Lecturer

2016-Transition to Clinical Settings Internship Programme- Lecturer

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Gülşah AYDIN

Akademik