Health Communication

Course Code:

COMM 382

Course Type:

Elective

P:

3

Lab:

0

Credits:

3

ECTS:

5

Prerequisite Courses:

Introduction to Communication

Course Language:

English

Courses given by:

Gözde DALAN POLAT

Course Objectives:

This course is designed to introduce students to the theoretical framework of health communication and to bring them an interdisciplinary insight as required by the interdisciplinary nature of the field and skills for health communication activities from a critical perspective.

Course Content:

The course covers the following topics: the definition of health communication, features of health communication as an interdisciplinary field, main theories and models in health communication, health communication campaign process, risk communication and media advocacy, health literacy and critical health communication, media and health, health communication and ethics, and the interpersonal communication perspective in health communication.

Course Methodology:

1: Lecture, 2: Interactive Lecture, 6: Case Study, 7: Brainstorm, 13:Fieldwork 15: Assignment

Course Evaluation Methods:

A: Sınav, B: Sözlü/Sunum C: Ödev

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Outcomes	Teaching Methods	Assessment Methods
1) Students can define health communications.	3, 9, 10	1,2,7	A
2) Students can understand main theories and models in health communications.	3, 9, 10	1,2,7	A
3) Students can evaluate developments in health communications from a critical perspective.	3, 9, 10	1,2,6,7	A,B,C
4) Students can evaluate the health discourse in the media from the health communications perspective.	3, 9, 10	1,2,6,7,13,15	A
5) Students can categorize health communications methods and develop effective health communications strategies in class.	3, 9, 10	1,2,6,7,13,15	A,B,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction: what is health communication?
2	Features of health communication as an interdisciplinary field
3	Theories and models in health communication
4	Theories and models in health communication
5	Campaign process in health communication
6	Campaign process in health communication
7	Risk communication and media advocacy
8	Midterm
9	Health literacy and critical health communication
10	Health discourse in media
11	Health communication and ethics
12	Interpersonal communication perspective in health communication
13	Project delivery
14	Project delivery
15	Overall evaluation
16	Final

Recommended Sources

RECOMMENDED SOURCES

Textbook

Schiavo, R. (2007). Health communication: from theory to practice. USA: Jossey Bass.

Additional Resources

Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel.

Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat.

Seal, C. (2003). Health and the media: an overview. Sociology of Health and Illness, 25, 6: 513 – 531.

Material Sharing

MATERIAL SHARING
Documents	www.coadsys.yeditepe.edu.tr
Assignments	www.coadsys.yeditepe.edu.tr
Exams

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-term	1	70
Homework	1	30
Totall	2	100
Contribution of Final Examination to Overall Grade	1	60
Contribution of In-Term Studies to Overall Grade	1	40
Totall	2	100

COURSE CATEGORY

Elective Course

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences
2	Students design advertisements suitable for both traditional and digital media.
3	Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.					x
4	Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.
5	Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.
6	Students create and lead media strategies in the field of advertising.
7	Students abide by universal values, law and ethical principles.
8	Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.
9	Students adopt the critical approach in evaluating knowledge and skills related to the field.					x
10	Students demonstrate knowledge and understanding of the concepts and models related to the field.					x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	16	3	48
Mid-terms	1	3	3
Assignment	1	20	20
Final examination	1	3	3
Total Work Load			116
Total Work Load / 25 (h)			4,64
ECTS Credit of the Course			5

None

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