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Course Code: 
COMM 400
Course Type: 
Elective
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
15
Prerequisite Courses: 
Course Coordinator: 
Course Objectives: 
It aims at introducing students to the way local governments, as non-profit seeking public political institutions, apply communication strategies in their practices, projects and allowing students to experience the research, planning, programming and evaluation phases of those works by participating in fieldwork. Accordingly, students will engage in local communication projects by taking responsibility in various departments within the local governments.
Course Content: 

The course covers the following topics: the roles and responsibilities of local governments, the importance of communication (especially public relations and advertising) for local governments, various methods used in communication strategies, needs and problem analysis, setting goals and objectives, developing strategies and tactics, and evaluating communication projects. 

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Special Support / Structural Examples; 12: Groupwork; 13: Fieldwork
Course Evaluation Methods: 
A: Testing, B: Oral Exam / Presentation, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1) Students are able to apply the research principles to the strategic communication plan of the local government. 5, 6, 8, 10 1,2,3,12,13 A,C
2) Students are able to set the agenda for various communication strategies. 1, 2, 4, 8, 9 1,2,3,12,13 A,C
3) Students are able to write the strategic goals and objectives appropriate for the vision and mission of the local government. 1,2, 4, 5, 8, 10 1,2,3,12,13 A,C
4) Students are able to plan a feasible communication strategy to be applied. 1, 2, 4, 5, 6, 7, 8, 10 1,2,12,13 A,C
5) Students are able to create written material and present it as required by the professional standards. 1, 2, 4, 8, 10 1,2 A,B,C

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction: organizing students’ groups and allocating them to the related municipal departments  
2 1st work week  
3 2nd work week  
4 3rd work week  
5 4th work week  
6 5th work week  
7 6th work week   
8 7th work week: site-visits by the departmental coordinators to the municipal departments for which students are developing projects  
9 8th work week: submission of the first reports  
10 9th work week  
11 10th work week  
12 11th work week  
13 12th work week  
14 13th work week  
15 14th  work week and Last work week  
16 Submission and presentation of the final report  

Recommended Sources

RECOMMENDED SOURCES
Textbook Smith, R.D. (2009). Strategic Planning for Public Relations. 3rd Ed. New Jersey: Lawrence Erlbaum Assoc.

 

Additional Resources Freire, J. Managing destination brand architecture – The case of Cascais Municipality. Place Brand Public Dipl 12, 78–90 (2016). https://doi-org.lproxy.yeditepe.edu.tr/10.1057/pb.2015.23 

 

Rauhut Kompaniets, O., & Rauhut, D. (2013). Place Marketing and Rural Municipalities in Northern Sweden: A Content Analysis of Municipal Homepages. Romanian Journal of Regional Science, 7(2), 11–36. http://web.b.ebscohost.com.lproxy.yeditepe.edu.tr/ehost/pdfviewer/pdfviewer?vid=9&sid=3974007b-ae34-4cea-a616-03cc14c32b78%40pdc-v-sessmgr03

 

Wilcox, D. & Cameron, G. (2009), Public relations: strategies and tactics. 9th Ed. Boston: Pearson Education Inc. 

 

Wilcox, D.L. (2001). Public relations writing and media techniques. 4th Ed. New York: Longman.

Material Sharing

Assessment

 

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Assignments 2 100
Total   100
CONTRIBUTION OF FINAL EXAM TO OVERALL GRADE   50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   50
Total   100

 

COURSE CATEGORY Elective Courses

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences         X
2 Students design advertisements suitable for both traditional and digital media.         X
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.          
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.         X
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.         X
6 Students create and lead media strategies in the field of advertising.          X
7 Students abide by universal values, law and ethical principles.         X
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.         X
9 Students adopt the critical approach in evaluating knowledge and skills related to the field. X        
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.         X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 4 64
Hours for off-the-classroom study (Pre-study, practice) 12 10 120
Assignment 2 45 90
Final (Report submission and presentation) 1 90 90
Total Work Load     368
Total Work Load / 25 (h)     14,72
ECTS Credit of the Course     15