Contemporary Issues In Advertising

Course Code:

ADV 381

Course Period:

Spring

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

6

Course Language:

English

Course Objectives:

This course aims to contribute to students' career development or professional life

Course Content:

This course is featuring guest speakers from advertising and marketing industry, business, government, or non-governmental organizations

Course Methodology:

2- Interactive Lecture 6- Case Study 12- Group work 19- Guest Speaker

Course Evaluation Methods:

A- Exam C- Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1) Discusses and interprets current issues of the advertising profession.	2,3,5,6,8,10	2, 19	A, C
2) Informed about the current developments in marketing/advertising industry	3,4,5,6,7,8,10	2, 19	A, C
3) Comprehends the new concepts of advertising	1,2,3,5,6,8,9,10	2, 6, 19	A, C
4) Informed about basic knowledge of the scope, role and status of the advertising industry in Turkey	1,2,3,4,5,6,7,8,9,10	2, 19	A, C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction
2	History of Advertising in Turkey-Invited guest speaker “TO BE ANNOUNCED”
3	Media Planning-Invited guest speaker “TO BE ANNOUNCED”
4	Consumer Behavior-Invited guest speaker “TO BE ANNOUNCED”
5	Crisis Management- Invited guest speaker “TO BE ANNOUNCED”
6	Advertising agencies in Turkey -Invited guest speaker “TO BE ANNOUNCED”
7	Midterm Exam (Assignment)
8	- Professional organizations of advertising in Turkey- Invited guest speaker “TO BE ANNOUNCED”
9	Ethics and advertising -Invited guest speaker “TO BE ANNOUNCED”
10	Brand Communication-Invited guest speaker “TO BE ANNOUNCED”
11	Integrated Marketing Communications- Invited guest speaker “TO BE ANNOUNCED”
12	Digital Marketing Invited guest speaker “TO BE ANNOUNCED”
13	Social Media Marketing-Invited guest speaker “TO BE ANNOUNCED”
14	E commerce- Invited guest speaker “TO BE ANNOUNCED”
15	Evaluation
16	Final

Recommended Sources

RECOMMENDED SOURCES
Textbook	Students are expected to make their own seminar notes. Photography, audio or video recording of class lectures, presentations or guest speakers is not allowed without instructor and guest speaker permission.
Additional Resources

Material Sharing

MATERIAL SHARING
Documents
Assignments	Case Studies
Exams	Midterm, Final

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-term	1	50
Assignment	12	50
Total		100
Final	1	50
Contribution of Final Examination to Overall Grade		50
Contribution of In-Term Studies to Overall Grade		50
Total		100

COURSE CATEGORY

Field Courses

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences				x
2	Students design advertisements suitable for both traditional and digital media.				x
3	Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.					x
4	Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.				x
5	Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.				x
6	Students create and lead media strategies in the field of advertising.				x
7	Students abide by universal values, law and ethical principles.				x
8	Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.					x
9	Students adopt the critical approach in evaluating knowledge and skills related to the field.				x
10	Students demonstrate knowledge and understanding of the concepts and models related to the field.				x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Assignment	12	3	36
Midterm	1	3	3
Final	1	3	3
Total Work Load			143
Total Work Load / 25 (h)			5,72
ECTS Credit of the Course			6

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