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Course Code: 
COMM 201
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Course Language: 
English
Course Coordinator: 
Course Objectives: 
This course explains the historical change of mass communication theories and the relationship of this change with economic, political, social, technological and cultural variables. The course, which examines different types of theoretical orientations with its intellectual foundations, embodies the theories with various researches. By comparing different theories the course is designed to understand the relationship of mass media and society on a basis of multi-layer societal formation.
Course Content: 

The emergence of modern society and the role of communication in the modern society, the establishment of modern social sciences and the emergence of communication sciences as a social science discipline are the initial points of the course. Several theories and approaches parallel with the emergence of  the means of communication, leaning on a political-historical-economic-social background, compare the mainstream and critical perspectives.

Course Methodology: 
1: Lecture, 2: Interactive lecture, 6: Case Study, 7: Brainstorming, 9: Demonstration
Course Evaluation Methods: 
A: Testing, B: Oral Exam/ Presentation

Vertical Tabs

Course Learning Outcomes

 
Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1) Understands the historical development of media theories and how they link with historically important social, political and technological events/issues in the field of mass communication 9, 10 1,2,6 A, B
2) Develops an understanding of the strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and practice 5, 7, 9, 10 1,2,7 A, B
3) Comprehends how mass communication theories are accepted throughout society. 5, 7, 9, 10 1,2,6,7 A, B
4) Discovers that mass communication is often at the centre of how we perceive “truth “and “reality”. 9, 10 1,2,6,9 A, B
5) Critically evaluates theories as applied to practical mass communication problems. 9, 10 1,2,6,7,9 A, B

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Course Introduction:  Course outline, explaining basic concepts and topics  
2 Science Social science, Communication Studies and Communication Research Baran&Davis Chpt. 1
3 Mass Communication and Modern Society: The Emergence of Mass Society, Mass Society and The Fear of the Masses Baran&Davis Chpt. 2
4 The Powerful  Media Effects Baran&Davis Chpt. 3
5 Mass Communication and Propaganda Baran&Davis Chpt. 4
6 Normative Theories of Mass Communication Baran&Davis Chpt. 5
7 Limited Effects Paradigm Baran&Davis Chpt. 6
8 Midterm Exam  
9 Focus on Functionalism Baran&Davis Chpt. 7
10 (Active) Audience Research 1 Baran&Davis Chpt. 8
11 Audience Research 2 Baran&Davis Chpt. 8 & Chpt. 10
12 Critical Theories 1: Cultural Studies Baran&Davis Chpt. 9
13 Critical Theories 2: Political Economy of the Media I Baran&Davis Chpt. 9
14 Critical Theories 3: Political Economy of the Media II Baran&Davis Chpt. 9
15 Course Review Baran&Davis 
16 Final Exam  

Recommended Sources

RECOMMENDED SOURCES
Textbook Baran, S. Davis, D. K. (2011). Mass Communication Theory: Foundations, Ferment, and Future, Boston: Wadsworth.
Additional Resources  

Material Sharing

MATERIAL SHARING
Documents  
Assignments  
Exams  

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Midterm 1 80
Readings / Presentation 5 20
Total   100
Contribution of Final Examination to Overall Grade   50
Contribution of In-Term Studies to Overall Grade   50
Totall   100

 

COURSE CATEGORY Field Course

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences          
2 Students design advertisements suitable for both traditional and digital media.          
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.          
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.          
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.       X  
6 Students create and lead media strategies in the field of advertising.           
7 Students abide by universal values, law and ethical principles.       X  
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.          
9 Students adopt the critical approach in evaluating knowledge and skills related to the field.         X
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.         X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Preparation for discussion (Oral exam / Presentation) 5 6 30
Mid-terms 1 3 3
Final examination 1 3 3
Total Work Load     120
Total Work Load / 25 (h)     4,8
ECTS Credit of the Course     5