Course Language:
English
Course Objectives:
This course aims at providing students with a general and broad introduction to the field of psychology. At the end of this course, the student will develop an understanding of core psychological concepts and theories, as well as the scientific study of behavioral and mental processes.
Course Content:
Introduces Psychology as an empirical science and discusses biological and evolutionary bases of behavior. Examines basic psychological processes such as motivation, emotion, learning, development, and social behavior.
Course Methodology:
1: Lecture, 2: Discussion
Course Evaluation Methods:
A: Exam
Vertical Tabs
Course Learning Outcomes
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Course Flow
COURSE CONTENT | ||
Week | Topics | Study Materials |
1 | Introduction to the course | |
2 |
What is Psychology?
Research Methods in Psychology |
Textbook Chapters 1, 2 |
3 | Biological and Evolutionary Roots of Behavior | Textbook Chapter 3 |
4 | Learning 1 | Textbook Chapter 6 |
5 | Learning 2 | Textbook Chapter 6 |
6 | Revision | Textbook Chapters 1,2,3 & 6 |
7 | Midterm exam | Textbook Chapters 1,2,3 & 6 |
8 | Human Development 1 | Textbook Chapter 10 |
9 | Human Development 2 | Textbook Chapter 10 |
10 | Motivation | Textbook Chapter 11 |
11 | Motivation | Textbook Chapter 11 |
12 | Emotion, Stress and Health 1 | Textbook Chapter 12 |
13 | Emotion, Stress and Health 2 | Textbook Chapter 12 |
14 | Social Psychology | Textbook Chapter 16 |
15 | Social Psychology | Textbook Chapter 16 |
16 | Final |
Recommended Sources
RECOMMENDED SOURCES | |
Textbook | Gerrig, R. J. (2010). Psychology and Life, 20th Edition. Allyn & Bacon (Pearson). ISBN-13: 978-0-205-87327-2, ISBN-10: 0-205-87327-8 |
Additional Resources |
Mypsychlab (Pearson Learning Website)
Introductory Psychology Video Series |
Material Sharing
MATERIAL SHARING | |
Documents | |
Assignments | |
Exams |
Assessment
ASSESSMENT | ||
IN-TERM STUDIES | NUMBER | PERCENTAGE |
Mid-terms | 1 | 100 |
Total | 100 | |
Contribution of Final Examination to Overall Grade | 60 | |
Contribution of In-Term Studies to Overall Grade | 40 | |
Total | 100 |
COURSE CATEGORY | Fundamental Courses |
Course’s Contribution to Program
COURSE CONTRIBUTION TO PROGRAM | ||||||
No | Program Learning Outcomes | Contribution | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences | |||||
2 | Students design advertisements suitable for both traditional and digital media. | |||||
3 | Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives. | x | ||||
4 | Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards. | |||||
5 | Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes. | x | ||||
6 | Students create and lead media strategies in the field of advertising. | |||||
7 | Students abide by universal values, law and ethical principles. | x | ||||
8 | Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members. | x | ||||
9 | Students adopt the critical approach in evaluating knowledge and skills related to the field. | x | ||||
10 | Students demonstrate knowledge and understanding of the concepts and models related to the field. | x |
ECTS
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
Course Duration | 14 | 3 | 42 |
Hours for off-the-classroom study (Pre-study, practice) | 14 | 7 | 91 |
Mid-terms | 1 | 3 | 3 |
Final examination | 1 | 3 | 3 |
Total Work Load | 139 | ||
Total Work Load / 25 (h) | 5,56 | ||
ECTS Credit of the Course | 6 |
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