Course Language:
English
Course Objectives:
The main aim of the course is to provide the student with a basic understanding of the economic and financial environment in which the firm exists and operates.
Course Content:
The inter-relation among product-markets, factor-markets, and financial-markets, Debt-financing, equity-financing, and retained- earnings, The balance between debt-financing and equity-financing, and the effect on the value of the firm, The time-value-of-money and applications: Capital budgeting: Net present value (NPV) and project evaluation, Present-value and future-value concepts, and deriving the time value of money equations, Four major Market-structures and determinants of firm Market-power
Course Methodology:
1: Lecture, 2: Question-Answer, 3: Discussion, 12: Case Study
Course Evaluation Methods:
A: Exam, C: Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| Provides the student with a basic understanding of the economic and financial environment in which the firm exists and operates | 3, 9, 10 | 1, 2, 3, 12 | A - C |
| Prepares and equips the student to better participate in the various economic and financial processes of the firm | 3, 8, 9, 10 | 1, 2, 3, 12 | A – C |
| Increases student’s potential for success for future employment; and increases the student’s potential for success in managing a business. | 3, 8, 9, 10 | 1, 2, 3, 12 | A – C |
| Enhances the skills regarding analytical-reasoning and practical-applications that can be of use in professional decision-making in business | 3, 8, 9, 10 | 1, 2, 3, 12 | A - C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Introduction: How an economy works: The inter-relation among product-markets, factor-markets, and financial-markets | |
| 2 | Introduction (continued): How an economy works: The inter-relation among product-markets, factor-markets, and financial-markets | |
| 3 | How firms finance new capital-expenditure: Debt-financing, equity-financing, and retained- earnings | |
| 4 | How firms finance new capital-expenditure: Debt-financing, equity-financing, and retained- earnings | |
| 5 | The balance between debt-financing and equity-financing, and the effect on the value of the firm | |
| 6 | The balance between debt-financing and equity-financing, and the effect on the value of the firm | |
| 7 | Review for the midterm: Problem set and Study guide discussion | |
| 8 | The time-value-of-money and applications: Capital budgeting: Net present value (NPV) and project evaluation | |
| 9 | The time-value-of-money and applications: Capital budgeting (continued): Net present value (NPV) and project evaluation | |
| 10 | The time-value-of-money concepts: Present-value and future-value concepts, and deriving the time value of money equations | |
| 11 | The time-value-of-money concepts: Present-value and future-value concepts, and deriving the time value of money equations | |
| 12 | Four major Market-structures and determinants of firm Market-power | |
| 13 | Four major Market-structures and determinants of firm Market-power | |
| 14 | Review for the Final exam: Problem set and Study guide discussion | |
| 15 | Review for the Final exam: Problem set and Study guide discussion | |
| 16 | Final | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook |
Foundations of Economics; R.Bade&M.Parkin ,Pearson
|
| Additional Resources |
Daily news, newspapers and economy blogs
|
Material Sharing
| MATERIAL SHARING | |
| Documents | Problem sets as study guides for the midterm and final |
| Assignments | |
| Exams | |
Assessment
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| COURSE CATEGORY | Fundamental Courses |
Course’s Contribution to Program
| COURSE CONTRIBUTION TO PROGRAM | ||||||
| No | Program Learning Outcomes | Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences | |||||
| 2 | Students design advertisements suitable for both traditional and digital media. | |||||
| 3 | Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives. | x | ||||
| 4 | Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards. | |||||
| 5 | Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes. | |||||
| 6 | Students create and lead media strategies in the field of advertising. | |||||
| 7 | Students abide by universal values, law and ethical principles. | |||||
| 8 | Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members. | x | ||||
| 9 | Students adopt the critical approach in evaluating knowledge and skills related to the field. | x | ||||
| 10 | Students demonstrate knowledge and understanding of the concepts and models related to the field. | x | ||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 15 | 6 | 90 |
| Mid-terms | 1 | 3 | 3 |
| Presentation | 1 | 2 | 2 |
| Final examination | 1 | 3 | 3 |
| Total Work Load | 140 | ||
| Total Work Load / 25 (h) | 5,6 | ||
| ECTS Credit of the Course | 6 | ||
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