Course Language:
English
Course Objectives:
Demonstrate ways of expressing oneself with the help of different writing methods and discussions.
Course Content:
Assignments and handwritten texts are evaluated in the class environment and at the same time everyone's discussion is opened and analyzed.
Course Methodology:
1:Lecture, 2:Interactive Lecture, 3:Special Support/Structural Examples, 4:Role-playing/Drama, 7:Brainstorming
Course Evaluation Methods:
A:Testing, B:Oral Exam/Presentation, E:Project/Design
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Outcomes | Teaching Methods | Assessment Methods |
| 1) Students learn to express feelings. | 1, 3, 10 | 1,2,4,7 | A,B,E |
| 2)Students gain different ways and methods of analyzing. | 1, 3, 5, 9, 10 | 1,2,3,7 | A,B,E |
| 3)Students learn how to configure a thought | 1, 3, 5, 9, 10 | 1,2,3,4,7 | A,B,E |
| 4)Students learn how to constract a text. | 1, 2, 3, 5, 10 | 1,2,3,4,7 | A,B,E |
| 5)Students know the methods of evaluating the text created and constructed. | 1, 3, 5, 9, 10 | 1,2,3,4,7 | A,B,E |
Course Flow
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook | |
| Additional Resources | Novels and movies |
Material Sharing
| MATERIAL SHARING | |
| Documents | |
| Assignments | |
| Exams | Midterm, project and final |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Midterm | 1 | 60 |
| Project | 1 | 40 |
| Total | 100 | |
| Contribution of Final Examination to Overall Grade | 60 | |
| Contribution of In-Term Studies to Overall Grade | 40 | |
| Total | 100 | |
| COURSE CATEGORY | Fundamental Courses |
Course’s Contribution to Program
| COURSE'S CONTRIBUTION TO PROGRAM | |||||||
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences | X | |||||
| 2 | Students design advertisements suitable for both traditional and digital media. | X | |||||
| 3 | Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives. | X | |||||
| 4 | Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards. | ||||||
| 5 | Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes. | X | |||||
| 6 | Students create and lead media strategies in the field of advertising. | ||||||
| 7 | Students abide by universal values, law and ethical principles. | ||||||
| 8 | Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members. | ||||||
| 9 | Students adopt the critical approach in evaluating knowledge and skills related to the field. | X | |||||
| 10 | Students demonstrate knowledge and understanding of the concepts and models related to the field. | X | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 4 | 56 |
| Mid-terms | 1 | 3 | 3 |
| Project | 1 | 15 | 15 |
| Final examination | 1 | 3 | 3 |
| Total Workload | 119 | ||
| Total Workload / 25 (h) | 4,76 | ||
| ECTS Credit of the Course | 5 | ||
1