Course Language:
English
Courses given by:
Course Objectives:
The aim of this course is to examine formal or semi-formal presentation techniques and gain essential presentation skills
Course Content:
Public speaking; presentation skills; effective verbal and nonverbal communication; professional use of presentation software (such as Power Point, Keynote, Canva etc.)
Course Methodology:
1-Lecture 2- Interactive Lecture 16- Oral Exam
Course Evaluation Methods:
A-Exam B- Oral Exam / Presentation C- Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1) Understand how to structure content | 3,9,10 | 1,2 | B,C |
| 2)Use body language and tone of voice techniques to enhance their presentations | 3,9,10 | 1,2,16 | B,C |
| 3)Use slides and visual aids effectively | 3,9,10 | 1,2 | A,B,C |
| 4) Create powerful presentations with presentation software such as Power Point, Keynote, Canva etc. | 3 | 1,2 | B,C |
| 5) Gains the ability of presenting in various formats | 3,9,10 | 1,2,16 | A,B,C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Introduction | |
| 2 | How Do We Communicate? | |
| 3 | Voice and Speech Patterns | |
| 4 | Nonverbal Communication | |
| 5 | Using Microsoft Office programs such as Power Point, Word, Excel | |
| 6 | Using Microsoft Office programs such as Power Point, Word, Excel | |
| 7 | Presentation skills and main parts of presentation: Introductıon, outline, roadmap and conclusion | |
| 8 | Midterm | |
| 9 | Preparing presentations (formal and other) | |
| 10 | Student presentations | |
| 11 | Student presentations | |
| 12 | Student presentations | |
| 13 | Student presentations | |
| 14 | Student presentations | |
| 15 | Evaluations | |
| 16 | Final | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook | Peery, A. (2005). Creating effective presentations. New York: Berkley Publishing |
| Additional Resources |
https://www.businessballs.com/communication-skills/presentation-skills-and-techniques/
https://www.managementstudyguide.com/effective-presentation-skills.htm |
Material Sharing
| MATERIAL SHARING | |
| Documents | |
| Assignments | |
| Exams | |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-term | 1 | 50 |
| Assignment | 2 | 50 |
| Total | 100 | |
| Contribution of Final Examination to Overall Grade | 60 | |
| Contribution of In-Term Studies to Overall Grade | 40 | |
| Total | 100 | |
| COURSE CATEGORY | Field Courses |
Course’s Contribution to Program
| COURSE CONTRIBUTION TO PROGRAM | ||||||
| No | Program Learning Outcomes | Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behaviour, and create effective advertising messages suitable for target audiences | |||||
| 2 | Students design advertisements suitable for both traditional and digital media. | |||||
| 3 | Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives. | x | ||||
| 4 | Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards. | |||||
| 5 | Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes. | |||||
| 6 | Students create and lead media strategies in the field of advertising. | |||||
| 7 | Students abide by universal values, law and ethical principles. | |||||
| 8 | Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members. | |||||
| 9 | Students adopt the critical approach in evaluating knowledge and skills related to the field. | x | ||||
| 10 | Students demonstrate knowledge and understanding of the concepts and models related to the field. | x | ||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 4 | 56 |
| Hours for off-the-classroom study (Pre-study, practice) | 10 | 4 | 40 |
| Mid-terms | 1 | 2 | 2 |
| Assignment | 2 | 8 | 16 |
| Final examination | 1 | 2 | 2 |
| Total Work Load | 116 | ||
| Total Work Load / 25 (h) | 4,64 | ||
| ECTS Credit of the Course | 5 | ||
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