Introduction to Communication

Course Code:

COMM 101

Course Period:

Autumn

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

5

Course Language:

English

Course Coordinator:

Kaan TAŞBAŞI

Courses given by:

Kaan TAŞBAŞI

Nadirabegim ESKİÇORAPÇI

Course Objectives:

This course aims to explain the concepts, terms, theories and principles of human communication. It examines the interpersonal communication, group communication, mass communication, and organizational communication in the light of basic concepts and theories. The aim of this course in providing a student with a thorough understanding of the concepts, theories and terminology related to communication, and their uses in practice.

Course Content:

The course includes the following topics: definition of communication, cultural dimensions of communication, elements of the communication process, types of communication, and basic communication models.

Course Methodology:

1: Lecture, 2: Interactive lecture, 6: Case Study, 7: Brainstorming, 9: Demonstration

Course Evaluation Methods:

A: Testing, B: Oral Exam/ Presentation

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1) Define the concept of communication.	9, 10	1,2,7	A,B
2) Analyze and compare basic communication models.	9, 10	1,2,6,7,9	A,B
3) Understand the importance of communication.	9, 10	1,2,7	A,B
4) Recognize the types of communication.	9, 10	1,2,6,7	A,B
5) Compare the types of communication	9, 10	1,2,6,7,9	A,B

Course Flow

Week	Topics	Study Materials
1	Introduction: Objectives of the course, lecture outline, definition of communication
2	Introduction to Communication Process: Basic concepts, historical background, communication-culture-nature relationship	Burton&Dimbleby, Chpt. 1
3	Dimensions of Communication: Intrapersonal Communication, Interpersonal Communication, Group Communication, Mass Communication	Burton&Dimbleby, Chpt. 1
4	Communication as a Process: Messages and Functions	Burton&Dimbleby, Chpt. 1
5	Meaning in Communication Processes: Codes and Semiotics	Burton&Dimbleby, Chpt. 1
6	Analyzing the Communication Process: Models of Communication	Burton&Dimbleby, Chpt. 1
7	Interpersonal Communication 1: Types of Interpersonal Communication	Burton&Dimbleby, Chpt. 2
8	Midterm Exam
9	Interpersonal Communication: Verbal and Non verbal Communication	Burton&Dimbleby, Chpt. 2
10	Group Communication 1: The concept of group, types of group, belonging to the group	Burton&Dimbleby, Chpt. 3
11	Group Communication 1: Group formation, group norms, group communication	Burton&Dimbleby, Chpt. 3
12	Organizational Communication: Distinguishing characteristics of organizations, Internal communication processes	Burton&Dimbleby, Chpt. 4
13	Mass Communication: Nature of the mass and mass communication	Burton&Dimbleby, Chpt. 5
14	The Future of Communication and Society, Quo Vadis ?: History, moment, and debates about the future	Burton&Dimbleby, Chpt. 6
15	Course review	Burton&Dimbleby, Chpt. 6
16	Final Exam

Recommended Sources

Textbook	Dimbleby, R., Burton, G.(2007). More Than Words: An Introduction to Communication (4th ed.), London: Routledge.
Additional Resources

Material Sharing

MATERIAL SHARING
Documents
Assignments	Preparatory readings and presentations for topics during the semester.
Exams	Midterm, Final Exam

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Midterm	1	80
Oral exam / Presentation	4	20
Total		100
Contribution of Final Examination to Overall Grade	1	50
Contribution of In-Term Studies to Overall Grade	1	50
Total		100

COURSE CATEGORY

Field Course

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences
2	Students design advertisements suitable for both traditional and digital media.
3	Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.
4	Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.
5	Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.
6	Students create and lead media strategies in the field of advertising.
7	Students abide by universal values, law and ethical principles.
8	Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.
9	Students adopt the critical approach in evaluating knowledge and skills related to the field.					X
10	Students demonstrate knowledge and understanding of the concepts and models related to the field.					X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Mid-terms	1	3	3
Oral exam / Presentation	4	8	32
Final examination	1	3	3
Total Work Load			122
Total Work Load / 25 (h)			4,88
ECTS Credit of the Course			5

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