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Course Code: 
COMM 101
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Coordinator: 
Course Objectives: 
This course aims to explain the concepts, terms, theories and principles of human communication. It examines the interpersonal communication, group communication, mass communication, and organizational communication in the light of basic concepts and theories. The aim of this course in providing a student with a thorough understanding of the concepts, theories and terminology related to communication, and their uses in practice.
Course Content: 

The course includes the following topics: definition of communication, cultural dimensions of communication, elements of the communication process, types of communication, and basic communication models. 

Course Methodology: 
1: Lecture, 2: Interactive lecture, 6: Case Study, 7: Brainstorming, 9: Demonstration
Course Evaluation Methods: 
A: Testing, B: Oral Exam/ Presentation

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1) Define the concept of communication. 9, 10 1,2,7 A,B
2) Analyze and compare basic communication models. 9, 10 1,2,6,7,9 A,B
3) Understand the importance of communication. 9, 10 1,2,7 A,B
4) Recognize the types of communication. 9, 10 1,2,6,7 A,B
5) Compare the types of communication  9, 10 1,2,6,7,9 A,B

Course Flow

Week Topics Study Materials
1 Introduction: Objectives of  the course, lecture outline, definition of communication  
2 Introduction to Communication Process: Basic concepts, historical background, communication-culture-nature relationship Burton&Dimbleby, Chpt. 1
3 Dimensions of Communication: Intrapersonal Communication, Interpersonal Communication, Group Communication, Mass Communication Burton&Dimbleby, Chpt. 1
4 Communication as a Process: Messages and Functions Burton&Dimbleby, Chpt. 1
5 Meaning in Communication Processes: Codes and Semiotics Burton&Dimbleby, Chpt. 1
6 Analyzing the Communication Process: Models of Communication Burton&Dimbleby, Chpt. 1
7 Interpersonal Communication 1: Types of Interpersonal Communication Burton&Dimbleby, Chpt. 2
8 Midterm Exam  
9 Interpersonal Communication: Verbal and Non verbal Communication Burton&Dimbleby, Chpt. 2
10 Group Communication 1: The concept of group, types of group, belonging to the group Burton&Dimbleby, Chpt. 3
11 Group Communication 1: Group formation, group norms, group communication Burton&Dimbleby, Chpt. 3
12 Organizational Communication: Distinguishing characteristics of organizations, Internal communication processes Burton&Dimbleby, Chpt. 4
13 Mass Communication: Nature of the mass and mass communication Burton&Dimbleby, Chpt. 5
14 The Future of Communication and Society, Quo Vadis ?:  History, moment, and debates about the future  Burton&Dimbleby, Chpt. 6
15 Course review Burton&Dimbleby, Chpt. 6
16 Final Exam  

Recommended Sources

Textbook Dimbleby, R., Burton, G.(2007). More Than Words: An Introduction to Communication (4th ed.), London: Routledge.
Additional Resources  

 

Material Sharing

MATERIAL SHARING
Documents  
Assignments Preparatory readings and presentations for topics during the semester.
Exams Midterm, Final Exam

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Midterm 1 80
Oral exam / Presentation 4 20
Total   100
Contribution of Final Examination to Overall Grade 1 50
Contribution of In-Term Studies to Overall Grade 1 50
Total   100

 

COURSE CATEGORY Field Course

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences          
2 Students design advertisements suitable for both traditional and digital media.          
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.          
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.          
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.          
6 Students create and lead media strategies in the field of advertising.           
7 Students abide by universal values, law and ethical principles.          
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.          
9 Students adopt the critical approach in evaluating knowledge and skills related to the field.         X
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.         X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Mid-terms 1 3 3
Oral exam / Presentation 4 8 32
Final examination 1 3 3
Total Work Load     122
Total Work Load / 25 (h)     4,88
ECTS Credit of the Course     5