Historical outline of the photographic representation. Single lens reflex, twin lens reflex, the view camera. Camera controls: shutter, aperture, light meter, depth of field control, how shutter and aperture work together. ¨Framing the Subject, Light and Form, Urban shooting. The Portrait. How to "see photographically”. Ethic Issues and Manipulation in photography.
|Learning Outcomes||Program Learning Outcomes||Teaching Methods||Assessment Methods|
|Expresses basic photography concepts.||2, 10||1, 2, 3||A, C|
|Uses technical hardware about photography.||2, 10||1, 2, 3||A, C|
|Applies shooting techniques||2, 10||1, 2, 3||A, C|
|Establishes the connection between light, perspective, meaning and depth||2, 9, 10||1, 2||A, C|
|1||Introduction to the course|
|2||Choosing the right camera & Equipments|
|3||Camera controls: shutter, aperture, light meter|
|4||Camera controls: depth of field control, how shutter and aperture work together. ISO and grain size.|
|6||The Camera: Rangefinder. Single lens reflex, twin lens reflex, the view camera.|
|7||Light and Form|
|9||Framing the Subject|
|10||The Portrait & 1st Project discussion|
|11||Urban Shooting & 2nd Project discussion|
|12||Landscapes & 3rd Project discussion|
|13||How to "see photographically" & 4th Project discussion|
|14||Manipulation in photography|
|15||Narratives in photography|
|Textbook||Hedgecoe, John, The Art of Photography|
Barthes, Roland (1996). Camera Lucida. Çev. Reha Akçakaya. İstanbul: Altıkırkbeş Yayınları.
Sontag, Susan (1993). Fotoğraf Üzerine. Çev. Reha Akçakaya. İstanbul: Altıkırkbeş Yayınları.
Schaefer, John P., Basic Techniques of Photography, An Ansel Adams Guide: Little Brown and Company, Boston, 1992
Horenstein, Henry, Beyond Basic Photography, A Technical Manual: Little Brown and Company, Boston, 1977
Craven, George M. (1990), Object and Image, An Introduction to Photography. Prentice Hall, Englewood Cliffs, New Jerseyç
Prakel,David (2011).Yaratıcı Fotoğrafçılığın Temelleri, Çev. Elif Günay. İstanbul: Literatür Yayınları
Short, Maria (2011), Context and Narrative. Ava Publishing.
Newhall, Beaumont(1999). The History of Photography. Little Brown and Company, Boston.
Langford, Michael (1997). Story of Photography. Focal Press, Oxford.
|Contribution of Final Examination to Overall Grade||60|
|Contribution of In-Term Studies to Overall Grade||40|
|COURSE CATEGORY||Elective Course|
|COURSE CONTRIBUTION TO PROGRAM|
|No||Program Learning Outcomes||Contribution|
|1||Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences|
|2||Students design advertisements suitable for both traditional and digital media.||X|
|3||Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.|
|4||Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.|
|5||Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.|
|6||Students create and lead media strategies in the field of advertising.|
|7||Students abide by universal values, law and ethical principles.|
|8||Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.|
|9||Students adopt the critical approach in evaluating knowledge and skills related to the field.||X|
|10||Students demonstrate knowledge and understanding of the concepts and models related to the field.||X|
|ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION|
|Hours for off-the-classroom study (Pre-study, practice)||14||4||56|
|Total Work Load||120|
|Total Work Load / 25 (h)||4,8|
|ECTS Credit of the Course||5|