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Course Code: 
ADV 414
Course Type: 
Course Language: 
Courses given by: 
Course Objectives: 
The aim of this course is to make students of the department of Advertising Design and Communication be able to apply their theoretical knowledge in practice; know the functioning of the companies and institutions that implement them before they start looking for a job; also provide them a chance to create their portfolios to use as their references.
Course Content: 

Creative marketing communication strategies, advertising approaches and ideas, to create media strategies; agency culture and account management methods, the ability of working in marketing communications firms, a simulation to give advantage in the process of job applying.

Course Methodology: 
1-Lecture 2- Interactive Lecture 3- Special Support / Structural Examples 5- Problem Solving 7- Brainstorming 15- Assignment
Course Evaluation Methods: 
A-Testing B- Oral Exam / Presentation C- Homework E- Project / Design

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1) With the simulation created, they gain advertising / communication agency experience. 1,2,4,7,9,10 1,2,3,5,7,15 A,B,C,E
2) They can create the applications (presentation, advertisement, banner, slogan, visual, name development etc.) required for the advertising strategy plan..  1,2,4,6,7,9,10 1,2,3,5,7,15 A,B,C,E
3) They are actually involved in the planning and implementation of advertising campaigns. 1,2,4,5,6,7,9,10 1,2,3,5,7,15 A,B,C,E
4) They can plan and manage daily relationships, and the meetings for briefings, presentations, revisions. 1,2,4,7,8,9,10 1,2,3,5,7,15 A,B,C,E
5) The course provides students an area to learn to present their communication / advertising campaigns to advertisers. 1,2,4,7,9,10 1,2,3,5,7,15 A,B,C,E
6) Students gain experience of working in different positions of communication agency, discover their own suitability for the departments. 1,2,4,7,8,9,10 1,2,3,5,7,15 A,B,C,E

Course Flow

Week Topics Study Materials
1 Introduction to the Course: What are the stages of a successful creative advertising campaign? Presentation
2 How to write an accurate brief Presentation
3 How to find the big idea and how to determine which is the big idea Presentation
4 How to write the best advertising film parallel to the big idea Presentation, project evaluation
5 How to find an idea for a radio spot consistent with the TV spot Presentation, project evaluation
6 How to apply the big idea to printed materials  Presentation, project evaluation
7 Midterm Presentation, project evaluation
8 How can solutions be provided to complementary mediums such as outdoor, ambient and guerilla applications? Presentation, project evaluation
9 How to think to find applications parallel to the big idea on digital platforms? Presentation, project evaluation
10 How are preparations made to create the campaign? What can be done in pre-production meetings? Presentation, project evaluation
11 How are the materials needed for the campaign produced? Presentation, project evaluation
12 How are the materials needed for the campaign produced? Presentation, project evaluation
13 How to work with the third parties when we produce campaign materials? Presentation, project evaluation
14 What are the presentation techniques required for the presentation of the campaign? Presentation, project evaluation
15 General evaluation Presentation, project evaluation
16 Final exam  

Recommended Sources

Textbook Wells, Moriarty, Burnett, Advertising: Principles and Practice, Prentice Hall, USA, 2011
Additional Resources Projects and Cases. 

Material Sharing

Documents Slides, video, printed materials
Assignments Campaign projects
Exams Midterm (theoretical), Final (Project and examination)


Mid-terms (Preparation for the final project and its presentation) 1 60
Assignment 12 40
Total   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100


COURSE CATEGORY Elective Courses

Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences       x  
2 Students design advertisements suitable for both traditional and digital media.       x  
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.          
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.       x  
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.       x  
6 Students create and lead media strategies in the field of advertising.      x    
7 Students abide by universal values, law and ethical principles.     x    
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.     x    
9 Students adopt the critical approach in evaluating knowledge and skills related to the field.     x    
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.         x


Activities Quantity Duration
Course Duration 14 4 56
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Mid-terms (Preparation for the final project and its presentation) 1 2 2
Assignment 12 1 12
Final (Project and presentation) 1 10 10
Total Work Load     122
Total Work Load / 25 (h)     4,88
ECTS Credit of the Course     5