Course Language:
English
Courses given by:
Course Objectives:
To increase the knowledge and skills of students on advertising in digital and conventional media; To ensure that they have knowledge of design and implementation rules in contemporary advertising tools, such as on-line (TV, Radio, Digital Media etc.);To ensure that they create effective moving images in the process of a proper production pipeline.
Course Content:
Analysis of project examples for design and implementation in different media; commercial film production, photo production, three-dimensional digital applications, digital media, etc. in the advertising industry. Implementation of information learned about the audio-visual content production in advertising using Adobe Premiere Pro editing software.
Course Methodology:
1-Lecture 14- Laboratory 15- Assignment 20- Student Club Activities / Projects
Course Evaluation Methods:
A-Exam B- Presentation C- Assignment E- Project / Design F- Performance Task
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1.Learn pre-production, production and post production phases of an audio-visual content design for Advertising. production techniques using different materials in line with advertising campaign principles. | 1,2,4,10 | 1,14,15,20 | A,B,C,E |
| 2. Learn using new media tools and digital technologies in commercial movie making. | 2,3,4,6,7,10 | 1,14,15,20 | A,B,C,E |
| 3. Learn to create industry standard formats and use documentation for creative concepts (such as storyboards, scripts, editing software etc.) in commercial film production | 2,4,6,10 | 1,14,15,20 | A,B,C,E |
| 4. Manage production process;.improve collaborative skills, efficiency in managing time and budget. | 3,8,9,10 | 1,15,20 | C,E |
| 5. Understand and use common multimedia production terms. | 10 | 1,14,15,20 | A,B,C,E |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Introduction | |
| 2 | Introduction to general concept of advertising media with application examples. Analyzing the production phases of a given commercial movie | |
| 3 | ||
| 4 | Introduction to Adobe Premiere Pro interface, general tools and shortcuts | |
| 5 | Practicing a post-production project on Adobe Premiere Pro | |
| 6 | Practicing a post-production project on Adobe Premiere Pro | |
| 7 | Practicing a post-production project on Adobe Premiere Pro | |
| 8 | Midterm | |
| 9 | TV Commercial production process | |
| 10 | Digital Commercial production process | |
| 11 | Applying pre-production and post-production workflow to a given commercial movie example | |
| 12 | Applying pre-production and post-production workflow to a given commercial movie example | |
| 13 | Defining the creative concepts and production pipeline for project implementation | |
| 14 | Project implementation and control | |
| 15 | Project implementation and control | |
| 16 | Project handover | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook | Making media : foundations of sound and image production / Jan. Roberts-Breslin ; Jan Roberts-Breslin Amsterdam ; Boston : Focal Press, 2003 |
| Additional Resources |
Light, sound, motion : applied media aesthetics / Herbert. Zettl ; Herbert Zettl. WadsworthBelmont, CA : Thompson/Wadsworth. , 2005
Adobe premiere ile dijital video / Murat Satır, İstanbul : Pusula Yayıncılık, 2002 TV commercials : how to make them, or, how big is the boat? / Ivan. Cury ; Ivan Cury. Amsterdam ; New York : Elsevier, 2005., 2005 The image factory : consumer culture, photography and the visual content industry / Paul. Frosh, Oxford ; New York : Berg, 2003 Storyboarding 101 : a crash course in professional storyboarding / James O. Fraioli ; by James O. Fraioli. Studio City, CA : Michael Wiese Productions, 2000 Side By Side (Documentary, 2012) Christopher Kenneally
|
Material Sharing
| MATERIAL SHARING | |
| Documents | e-books: Knowladge Center, Video links |
| Assignments | Creating a commercial Script, Storyboard, Budget plan and Production notes |
| Exams |
Using skills of Adobe Premiere Pro,
Commercial movie production project |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 60 |
| Assignment and Presentation | 2 | 40 |
| Total | 100 | |
| Contribution of Final Examination to Overall Grade | 60 | |
| Contribution of In-Term Studies to Overall Grade | 40 | |
| Total | 100 | |
| COURSE CATEGORY | Field Courses |
Course’s Contribution to Program
| COURSE CONTRIBUTION TO PROGRAM | ||||||
| No | Program Learning Outcomes | Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences | X | ||||
| 2 | Students design advertisements suitable for both traditional and digital media. | X | ||||
| 3 | Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives. | X | ||||
| 4 | Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards. | X | ||||
| 5 | Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes. | |||||
| 6 | Students create and lead media strategies in the field of advertising. | X | ||||
| 7 | Students abide by universal values, law and ethical principles. | X | ||||
| 8 | Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members. | X | ||||
| 9 | Students adopt the critical approach in evaluating knowledge and skills related to the field. | X | ||||
| 10 | Students demonstrate knowledge and understanding of the concepts and models related to the field. | X | ||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 4 | 60 |
| Hours for off-the-classroom study (Pre-study, practice) | 8 | 4 | 32 |
| Mid-terms |
1
|
2
|
2
|
| Assignment | 2 | 5 | 10 |
| Final (Project) | 1 | 10 | 10 |
| Total Work Load | 114 | ||
| Total Work Load / 25 (h) | 4,56 | ||
| ECTS Credit of the Course | 5 | ||
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