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Course Code: 
ADV 472
Course Period: 
Autumn
Course Type: 
Core
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Course Language: 
English
Courses given by: 
Course Objectives: 
To increase the knowledge and skills of students on advertising in digital and conventional media; To ensure that they have knowledge of design and implementation rules in contemporary advertising tools, such as on-line (TV, Radio, Digital Media etc.);To ensure that they create effective moving images in the process of a proper production pipeline.
Course Content: 

Analysis of project examples for design and implementation in different media; commercial film production, photo production, three-dimensional digital applications, digital media, etc. in the advertising industry. Implementation of information learned about the audio-visual content production in advertising using Adobe Premiere Pro editing software.   

Course Methodology: 
1-Lecture 14- Laboratory 15- Assignment 20- Student Club Activities / Projects
Course Evaluation Methods: 
A-Exam B- Presentation C- Assignment E- Project / Design F- Performance Task

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1.Learn pre-production, production and post production phases of an audio-visual content design for Advertising. production techniques using different materials in line with advertising campaign principles. 1,2,4,10 1,14,15,20 A,B,C,E
2. Learn using new media tools and digital technologies in  commercial movie making. 2,3,4,6,7,10 1,14,15,20 A,B,C,E
3. Learn to create industry standard formats and use  documentation for creative concepts (such as storyboards, scripts, editing software etc.) in commercial film production   2,4,6,10 1,14,15,20 A,B,C,E
4. Manage production process;.improve collaborative skills, efficiency in managing time and budget. 3,8,9,10 1,15,20 C,E
5. Understand and use common multimedia production terms. 10 1,14,15,20 A,B,C,E

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction  
2 Introduction to general concept of advertising media with  application examples. Analyzing the production phases of a given commercial movie  
3    
4 Introduction to Adobe Premiere Pro interface, general tools and shortcuts  
5 Practicing a post-production project on Adobe Premiere Pro  
6 Practicing a post-production project on Adobe Premiere Pro  
7 Practicing a post-production project on Adobe Premiere Pro  
8 Midterm  
9 TV Commercial production process  
10 Digital Commercial production process  
11 Applying pre-production and post-production workflow to a given commercial movie example  
12 Applying pre-production and post-production workflow to a given commercial movie example  
13 Defining the creative concepts and production pipeline for project implementation  
14 Project implementation and control  
15 Project implementation and control  
16 Project handover   

 

Recommended Sources

RECOMMENDED SOURCES
Textbook Making media : foundations of sound and image production / Jan. Roberts-Breslin ; Jan Roberts-Breslin Amsterdam ; Boston : Focal Press, 2003
Additional Resources Light, sound, motion : applied media aesthetics / Herbert. Zettl ; Herbert Zettl. WadsworthBelmont, CA : Thompson/Wadsworth. , 2005

Adobe premiere ile dijital video / Murat Satır, İstanbul : Pusula Yayıncılık, 2002

TV commercials : how to make them, or, how big is the boat? / Ivan. Cury ; Ivan Cury. Amsterdam ; New York : Elsevier, 2005., 2005

The image factory : consumer culture, photography and the visual content industry / Paul. Frosh, Oxford ; New York : Berg, 2003

Storyboarding 101 : a crash course in professional storyboarding / James O. Fraioli ; by James O. Fraioli. Studio City, CA : Michael Wiese Productions, 2000

Side By Side (Documentary, 2012) Christopher Kenneally

 

Material Sharing

MATERIAL SHARING
Documents e-books: Knowladge Center, Video links
Assignments Creating a commercial Script, Storyboard, Budget plan and Production notes
Exams Using skills of Adobe Premiere Pro, 

Commercial movie production project

Assessment

 

 

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 60
Assignment and Presentation 2 40
Total   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100

 

COURSE CATEGORY Field Courses

 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences         X
2 Students design advertisements suitable for both traditional and digital media.         X
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.         X
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.         X
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.          
6 Students create and lead media strategies in the field of advertising.      X    
7 Students abide by universal values, law and ethical principles.       X  
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.     X    
9 Students adopt the critical approach in evaluating knowledge and skills related to the field.     X    
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.         X

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 4 60
Hours for off-the-classroom study (Pre-study, practice) 8 4 32
Mid-terms 1

 

2

 

2

 

Assignment 2 5 10
Final (Project) 1 10 10
Total Work Load     114
Total Work Load / 25 (h)     4,56
ECTS Credit of the Course     5