• Türkçe
  • English
Course Code: 
PHIL 152
Course Period: 
Course Type: 
Course Language: 
Courses given by: 
Course Objectives: 
The general purpose of this course is to understand and discuss the development of the philosophy of ethics in its historcal course, its changing meanings by different philosophers, ethical theories and theoricians, and the function of ethics in today’s society; and to enable the students to develop their own views in order to use it in their profesional lives.
Course Content: 

This course is intended to examine the ethical theories of philosophers such as Aristotle, Confucius, Macchiavelli, Kant, J.S.Mill, J. Bentham, D.Hume, J. Fletcher, J.Wilson,, T.Hobbes, J:J:Rousseau, J.P.Sartre, F. Nietzche, Kierkegaard, C.Christians; also to discuss the contemporary ethical issues like Woman Rights, Human Rights, Animal Rights, and Racial Discrimination.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Exam C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1- Recognizes and discusses basic problems about the meaning of ethics.  3, 7, 8, 9, 10 1,2,3 A,C
2- To enable the students to understand the connection between ethics and freedom. 3, 7, 9, 10 1,2,3 A,C
3-The students know the differences between Deontological, Teleological, and Subjective ethical theories. 3, 7, 9, 10 1,2,3 A,C
4- Know the basic concepts of Virtue ethics, Utilitarian ethics, Ethical Absolutism, Situational ethics, Social Contract ethics, Existentialism, Communitarian ethics, and Relative ethics. 3, 7, 9, 10 1,2,3 A,C
5.Understand and know to connect ethical philosophies to their own professional ethics and lives. 3, 7, 8, 9, 10 1,2,3 A,C
6 -Know to seperate from each other the concepts of ethics, morals and morality.  3, 7, 9, 10 1,2,3 A,C
7-Can be able to discuss the issues of Woman Rights, Human Rights, Animal Rights and ethics, and Racial Discrimination. 3, 7, 8, 9, 10 1,2,3 A,C
8- Know the difference of “ethical” and “legal”. 3, 7, 9, 10 1,2,3 A,C

Course Flow

Week Topics Study Materials
1 Introduction, defitions of ethics, ethics vs freedom. Personal notes
2 Deontological Ethics, Teleological Ethics, and Subjective Ethics


Books and personal notes
3 The subjects of Virtue Ethics; and Ethical Relativism. Books and personal notes
4 Ethical Subjectivism, Religious Ethics, and Ethical Egoism. Books and personal notes
5 Macchiavellian Ethics Books and personal notes
6 J.S.Mill and Utilitarianism Books and personal notes
7 Immanuel Kant and Ethical Absolutism Books and personal notes
8 MIDTERM Books and personal notes
9 Antinomian Ethics, Situational Ethics, Instinctual Ethics Books and personal notes
10 J.J Rousseau and Social Contract Ethics Books and personal notes
11 Existentialism;  and Communitarian Ethics vs Liberalist Ethics Books and personal notes
12 Subjects of Animal Ethics; and Racial Discrimination Books, personal notes, and documents
13 Woman Rights and Feminism Books, personal notes, and documents
14 Professional Ethics of Newsmaking and Journalism Books, personal notes, and documents
15 Professional Ethics of Advertising and Public Relations  Books, personal notes, and documents
16 FINAL   

Recommended Sources


A.David Gordon, J.M. Kitross, J.C. Merrill, W. Babcock, M. Dorsher, Controversies in Media Ethics, 3rd Edition, N.Y. 2011.

Russ Shafer-Landau, The Fundamentals of Ethics, Oxford University Press, 2018.

Barbara MacKinnon, Andrew Fiala, Ethics: Theory and Contemporary Issues, Australia, 2018.


Additional Resources  

Material Sharing

Documents www.coadsys.yeditepe.edu.tr
Assignments www.coadsys.yeditepe.edu.tr


Mid-terms 1 40
Final Examination 1 60
Total   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100


COURSE CATEGORY Fundamental Courses

Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences          
2 Students design advertisements suitable for both traditional and digital media.          
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.         X
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.          
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.          
6 Students create and lead media strategies in the field of advertising.           
7 Students abide by universal values, law and ethical principles.         X
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.     X    
9 Students adopt the critical approach in evaluating knowledge and skills related to the field.         X
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.       X  


Activities Quantity Duration
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 1 3 3
Mid-terms 1 3 3
Final examination 1 3 3
Total Work Load     118
Total Work Load / 25 (h)     4,72
ECTS Credit of the Course     5