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Course Code: 
ADV 271
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
English
Course Objectives: 
• This course’s aim is to gain ability to convert an advertising idea into visiual language. • Students will use photography, typography and visual illustration techniques to create an advertising campaign. • Students will use basic principles of graphic design and visiual communication theories.
Course Content: 

To gain knowledge about an advertising project and its techinical and creating process

Produce creative advertising projects.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 12: Case Study
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Teaching Methods Assessment Methods Learning Outcomes
1) Basic principles and teories covered regarding to the Advertising Design Graphics and Production term.   1 A,C
2) Using the terminology and concept.   1,2,12 A,C
3) Interconnection of learned concepts with Advertising Design Graphics and Production.   1,2,3,12 A,C
4) Internalization of advertisement’s working principle in Advertising Design Graphics and Production.   2,3,12 A,C
5) Creating the own Advertising Design Graphics and Production project via learned lessons.     1,2,3,12 A,C

 

 

Course Flow

Week Topics Study Materials
1 Competition and product strategy  
2 The product in theory and practice  
3 Buyer behaviour  
4 The product life cycle in theory and practice  
5 Product portfolios  
6 Managing the new product development process  
7 Idea management  
8 Midterm  
9 Concept testing  
10 Screening new product ideas  
11 Product testing  
12 Commercialization - Managing maturity  
13 Reprise – product
strategy and management
 
14 Final Exam  

 

 

Recommended Sources

Textbook Gary, Armstrong, Marketing – An Introduction – Global Edition, Pearson, 2017
Additional Resources  

 

 

Material Sharing

Documents  
Assignments  
Exams  

 

 

Assessment

IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 50
Presentation 2 20
Assignment 1 30
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   60
Total   100

 

 

COURSE CATEGORY Expertise/Field Courses

 

 

Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 Comprehension of all principles related to marketing principles including terminology and concept.   X      
2 Getting an expert in creating marketing principles projects.         X
3 Using own creativity skill more efficient in marketing principles applications.       X  
4 Getting aware of marketing principles practises in advertisement.     X    
5 Getting the creation skill in advertisement for marketing principles activities.         X
6 Connection of teory in marketing principles area. X        
7 Connection of teory with daily life marketing principles practices.         X

 

 

ECTS

Activities Quantity Duration(Hour) Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 2 6 12
Mid-terms

Projects

1

4

3

3

3

12

Homework 2 3 6
Final examination 1 3 3
Total Work Load     78+
Total Work Load / 25 (h)      
ECTS Credit of the Course     6