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Course Code: 
ADV 271
Course Period: 
Spring
Course Type: 
Core
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
7
Course Language: 
English
Course Objectives: 
Understanding of the technical and creative stages of the advertising production process with visual design applications; Practice of ads using local and global examples. Understanding of the culture and language of advertising; Portfolıo preparation; Understanding of the functioning and production of advertising agencies; Gain presentation experience at the end of the semester.
Course Content: 

Significant turning points and influences in recent advertising history; Preparation of verbal and visual studies for the production of a brand's corporate identity and launch campaign; Understanding of how graphic design skills are used in advertising; Production of ideas for creative advertising. 

Course Methodology: 
1-Lecture 2- Interactive Lecture 4- Role-playing / Drama 7- Brainstorming 9- Demonstration 10- Simulation
Course Evaluation Methods: 
A-Exam B- Oral Exam / Presentation C- Homework E- Project / Design

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1- Gain understanding that advertising is a process of creative idea planning. 1,2,4,7,9,10 1,2,3,5,7,15 A,B,C,E
2- Gain the practice of developing creative ideas. 1,2,4,7,9,10 1,2,3,5,7,15 A,B,C,E
3- Learn and experience the methods of using visual design in advertising. 1,2,4,7,9,10 1,2,3,5,7,15 A,B,C,E
4- Learn how to translate creative strategy into visual and verbal language. 1,2,4,7,9,10 1,2,3,5,7,15 A,B,C,E
5- Experience and gain understanding of advertising terminology and advertising agency working methods used in the sector. 1,2,4,7,9,10 1,2,3,5,7,15 A,B,C,E

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction  
2 Advertisement categories. An Overview to advertising history; analysing the examples  
3 Impressive Ads. The first step of the student projects.  
4 The new advertising agencies around the world and samples from them. The first step of the student projects.  
5 How does the brand name work? What is brief? Student Projects: Research on brand name and brief  
6 Graphic design and its principles, what does the graphic designer produce? Student Projects: Research on brand name and brief  
7 Colour, composition, typography, corporate identity. Student projects: Research on the Corporate Identity(CI) drafts and on brief  
8 What is brand? What is the brand identity? What is concept board? Student projects: Research on CI, Concept Board and the final confirmation  
9 Vize exams, Student projects: CI materials, Concept Board, Presentation of the brief and the campaign  
10 Cultural aspects that inspires our creative thinking  
11 Design movements of the 20th century. 2nd part of the student projects. Preparation for the launch campaign    
12 Analysing the advertisement materials and the production process with examples

Advertising photography and its usage, Analysing the commercial films, The Process of commercial film production, . Pre-production Meeting (PPM), Preparation for the launch campaign

 
13 2nd part of the student projects  
14 Advertising Campaign Types; Launching, image, sales campaign,

Work stream in agencies, 2nd part of the student projects, Press Advertising, Outdoor Campaign, Digital Campaign, Commercial Film

 
15 Corporate Identity, Press Advertising, Outdoor Campaign, Digital Campaign, Commercial Film  
16 Final Presentation  

 

 

Recommended Sources

RECOMMENDED SOURCES
Textbook Advertising by design : creating visual communications with graphic impact / Robin. Landa Hoboken : J. Wiley & Sons., 2004
Additional Resources http://creativity-online.com/

http://adage.com/

http://www.adweek.com/adfreak

http://theinspirationroom.com/daily/

http://www.commarts.com/

 

 

Material Sharing

Assessment

 

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 50
Assignment 10 50
Total   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100

 

COURSE CATEGORY Field Courses

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences         x
2 Students design advertisements suitable for both traditional and digital media.         x
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.          
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.         x
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.          
6 Students create and lead media strategies in the field of advertising.           
7 Students abide by universal values, law and ethical principles.         x
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.          
9 Students adopt the critical approach in evaluating knowledge and skills related to the field.         x
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.         x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 4 56
Hours for off-the-classroom study (Pre-study, practice) 14 5 70
Mid-terms 1 10 10
Homework 10 3 30
Final Examination (Final project) 1 12  

12

 

Total Work Load     178
Total Work Load / 25 (h)     7,12
ECTS Credit of the Course     7