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Course Code: 
COMM 102
Course Period: 
Course Type: 
Course Language: 
Course Coordinator: 
Course Objectives: 
This introductory course aims at introducing students to the basics of mass communication. It also brings students necessary skills for comprehending the connections between media and social, economic and political developments in Turkey and in world.
Course Content: 

The course covers the following topics: the general definition of mass communication; the means, functions, and processes, and effects of mass communication; the development of the press in the world and in Turkey; the history of photography & motion pictures, the history of radio broadcasting; the development of television as in interaction with radio and cinema; the notions of public and private broadcasting; media censorship, legislation and organizations; the history of broadcasting in Turkey; the development of advertising and public relations; and the contemporary internet revolution and its effects in Turkey.

Course Methodology: 
1. Lecture, 2. Interactive Lecture
Course Evaluation Methods: 
A- Oral exam

Vertical Tabs

Course Learning Outcomes

Learning Outcomes  Program Learning Outcomes Teaching Methods  Assessment Methods 
1) Students can understand the basics of mass communication and mass media. 9, 10 1, 2 A
2) Students can develop knowledge about the history of media in Turkey and in the world.   9, 10 1, 2 A
3) Students can identify and evaluate the social, political, and cultural effects of media.   7, 9, 10 1, 2 A
4) Students can develop knowledge about national and international legislation and institutions in media  7, 9, 10 1, 2 A
5) Students can critically evaluate the interaction between media and the economic and political structure of the state.  7, 9, 10 1, 2 A

Course Flow

Topics Study Materials
An overview of pre-mass media  
Mass communication concept, mass media, functions of mass communication  
The book history in the world, newspaper and its features, magazines and functions, press in the Ottoman Empire, traditional news values  
Photography and cinema  
Technical development of radio, development of radio broadcasting, technical development of television, development of television broadcasting  
Interaction of mass media with each other, properties of radio, properties of television, common properties of radio and television  
Midterm Exam  
Mass communication process and its effects, public broadcasting and private broadcasting, approaches to the functions of mass communication  
General characteristics of the target audience, socio-economic characteristics of the target audience, effects of broadcasting on the target audience, monitoring measurements  
Organization of radio television broadcasts  
Regulation and control in broadcasting and publishing, national and international media contracts, illegal broadcasting  
The history of broadcasting in Turkey and broadcasting in Turkey today  
Development of advertising and public relations in the world, and the effects of the internet revolution in Turkey  
General overview  
Final Exam  

Recommended Sources

Additional Resources Agee, Warren Kendall & Ault, Philip H. & Emery, Edwin (1997). Introduction To Mass Media. 12th Edition. Longman, New York.

Alemdar, Korkmaz (2001). İletişim ve Tarih. 2. Baskı. Ankara: Ümit Yayıncılık.

Aziz, Aysel (2013). Radyo Yayıncılığı. Gen. 5. Basım. Ankara: Nobel Yayıncılık. 

Aziz, Aysel (2013). Televizyon ve Radyo Yayıncılığı. Gen. 5. Basım. İstanbul: Hiperlink Yayınları.

Baran, Stanley J. (2005). Introduction to Mass Communication : Media Literacy and Culture. 4th Edition. Maidenhead: McGraw-Hill Education.

Briggs, Asa & Burke, Peter (2010). A Social History of the Media: From Gutenberg to the Internet. New York: McGraw Hill. 

Cankaya, Özden (2003). Bir Kitle İletişim Kurumunun Tarihi: TRT 1927-2000. İstanbul: Yapı Kredi Yayınları.

Defleur, Melvin L. & Dennis, Everette E. (2002). Understanding Mass Communication. 7th Edition. Boston: Houghton-Mifflin Company.

İnuğur, Nuri (2005). Türk Basın Tarihi. 5. Baskı. İstanbul: Gazeteciler Cemiyeti Yayınları.

Kejanlıoğlu, Beybin (2004). Türkiye'de Medyanın Dönüşümü. Ankara: İmge Kitabevi Yayınları.

Kovarik, Bill (2015). Revolutions in Communication: Media History from Gutenberg to the Digital Age. 2nd Edition. New York: Continuum Publishing Corporation.

Material Sharing

Documents www.coadsys.yeditepe.edu.tr


Mid-terms  1 100
Total   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100



Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences          
2 Students design advertisements suitable for both traditional and digital media.          
3 Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.          
4 Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.          
5 Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.          
6 Students create and lead media strategies in the field of advertising.           
7 Students abide by universal values, law and ethical principles.         X
8 Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.          
9 Students adopt the critical approach in evaluating knowledge and skills related to the field.         X
10 Students demonstrate knowledge and understanding of the concepts and models related to the field.         X


Activities Quantity Duration
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 4 56
Students’ Reading 5 2 10
Mid-terms 1 3 3
Final examination 1 3 3
Total Work Load     114
Total Work Load / 25 (h)     4,6
ECTS Credit of the Course     5