The course covers the following topics: the general definition of mass communication; the means, functions, and processes, and effects of mass communication; the development of the press in the world and in Turkey; the history of photography & motion pictures, the history of radio broadcasting; the development of television as in interaction with radio and cinema; the notions of public and private broadcasting; media censorship, legislation and organizations; the history of broadcasting in Turkey; the development of advertising and public relations; and the contemporary internet revolution and its effects in Turkey.
|Learning Outcomes||Program Learning Outcomes||Teaching Methods||Assessment Methods|
|1) Students can understand the basics of mass communication and mass media.||9, 10||1, 2||A|
|2) Students can develop knowledge about the history of media in Turkey and in the world.||9, 10||1, 2||A|
|3) Students can identify and evaluate the social, political, and cultural effects of media.||7, 9, 10||1, 2||A|
|4) Students can develop knowledge about national and international legislation and institutions in media||7, 9, 10||1, 2||A|
|5) Students can critically evaluate the interaction between media and the economic and political structure of the state.||7, 9, 10||1, 2||A|
|An overview of pre-mass media|
|Mass communication concept, mass media, functions of mass communication|
|The book history in the world, newspaper and its features, magazines and functions, press in the Ottoman Empire, traditional news values|
|Photography and cinema|
|Technical development of radio, development of radio broadcasting, technical development of television, development of television broadcasting|
|Interaction of mass media with each other, properties of radio, properties of television, common properties of radio and television|
|Mass communication process and its effects, public broadcasting and private broadcasting, approaches to the functions of mass communication|
|General characteristics of the target audience, socio-economic characteristics of the target audience, effects of broadcasting on the target audience, monitoring measurements|
|Organization of radio television broadcasts|
|Regulation and control in broadcasting and publishing, national and international media contracts, illegal broadcasting|
|The history of broadcasting in Turkey and broadcasting in Turkey today|
|Development of advertising and public relations in the world, and the effects of the internet revolution in Turkey|
Agee, Warren Kendall & Ault, Philip H. & Emery, Edwin (1997). Introduction To Mass Media. 12th Edition. Longman, New York.
Alemdar, Korkmaz (2001). İletişim ve Tarih. 2. Baskı. Ankara: Ümit Yayıncılık.
Aziz, Aysel (2013). Radyo Yayıncılığı. Gen. 5. Basım. Ankara: Nobel Yayıncılık.
Aziz, Aysel (2013). Televizyon ve Radyo Yayıncılığı. Gen. 5. Basım. İstanbul: Hiperlink Yayınları.
Baran, Stanley J. (2005). Introduction to Mass Communication : Media Literacy and Culture. 4th Edition. Maidenhead: McGraw-Hill Education.
Briggs, Asa & Burke, Peter (2010). A Social History of the Media: From Gutenberg to the Internet. New York: McGraw Hill.
Cankaya, Özden (2003). Bir Kitle İletişim Kurumunun Tarihi: TRT 1927-2000. İstanbul: Yapı Kredi Yayınları.
Defleur, Melvin L. & Dennis, Everette E. (2002). Understanding Mass Communication. 7th Edition. Boston: Houghton-Mifflin Company.
İnuğur, Nuri (2005). Türk Basın Tarihi. 5. Baskı. İstanbul: Gazeteciler Cemiyeti Yayınları.
Kejanlıoğlu, Beybin (2004). Türkiye'de Medyanın Dönüşümü. Ankara: İmge Kitabevi Yayınları.
Kovarik, Bill (2015). Revolutions in Communication: Media History from Gutenberg to the Digital Age. 2nd Edition. New York: Continuum Publishing Corporation.
|Contribution of Final Examination to Overall Grade||60|
|Contribution of In-Term Studies to Overall Grade||40|
|COURSE CATEGORY||Field Course|
|COURSE CONTRIBUTION TO PROGRAM|
|No||Program Learning Outcomes||Contribution|
|1||Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences|
|2||Students design advertisements suitable for both traditional and digital media.|
|3||Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.|
|4||Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.|
|5||Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.|
|6||Students create and lead media strategies in the field of advertising.|
|7||Students abide by universal values, law and ethical principles.||X|
|8||Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.|
|9||Students adopt the critical approach in evaluating knowledge and skills related to the field.||X|
|10||Students demonstrate knowledge and understanding of the concepts and models related to the field.||X|
|ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION|
|Hours for off-the-classroom study (Pre-study, practice)||14||4||56|
|Total Work Load||114|
|Total Work Load / 25 (h)||4,6|
|ECTS Credit of the Course||5|