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Course Code: 
COMM 201
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Prerequisite Courses: 
Course Language: 
English
Course Coordinator: 
Course Objectives: 
This course explains the historical change of mass communication theories and the relationship of this change with economic, political, social, technological and cultural variables. The course, which examines different types of theoretical orientations with its intellectual foundations, embodies the theories with various researches. By comparing different theories the course is designed to understand the relationship of mass media and society on a basis of multi-layer societal formation.
Course Content: 

The emergence of modern society and the role of communication in the modern society, the establishment of modern social sciences and the emergence of communication sciences as a social science discipline are the initial points of the course. Several theories and approaches parallel with the emergence of  the means of communication, leaning on a political-historical-economic-social background, compare the mainstream and critical perspectives.

Course Methodology: 
1: Lecture, 2: Interactive lecture, 6: Case Study, 7: Brainstorming, 9: Demonstration
Course Evaluation Methods: 
A: Testing, B: Oral Exam/ Presentation

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Understands the historical development of media theories and how they link with historically important social, political and technological events/issues in the field of mass communication 1, 3, 5 1, 2, 6 A, B
2) Develops an understanding of the strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and practice 1, 2, 3, 6 1, 2, 7 A, B
3) Comprehends how mass communication theories are accepted throughout society. 1, 2, 3, 5 1, 2, 6, 7 A, B
4) Discovers that mass communication is often at the centre of how we perceive “truth “and “reality”. 2, 3, 6 1, 2, 6, 9 A, B
5) Critically evaluates theories as applied to practical mass communication problems. 1, 2, 6 1, 2, 6, 7, 9 A, B

 

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Course Introduction:  Course outline, explaining basic concepts and topics  
2 Science Social science, Communication Studies and Communication Research Baran&Davis Chpt. 1
3 Mass Communication and Modern Society: The Emergence of Mass Society, Mass Society and The Fear of the Masses Baran&Davis Chpt. 2
4 The Powerful  Media Effects Baran&Davis Chpt. 3
5 Mass Communication and Propaganda Baran&Davis Chpt. 4
6 Normative Theories of Mass Communication Baran&Davis Chpt. 5
7 Limited Effects Paradigm Baran&Davis Chpt. 6
8 Midterm Exam  
9 Focus on Functionalism Baran&Davis Chpt. 7
10 (Active) Audience Research 1 Baran&Davis Chpt. 8
11 Audience Research 2 Baran&Davis Chpt. 8 & Chpt. 10
12 Critical Theories 1: Cultural Studies Baran&Davis Chpt. 9
13 Critical Theories 2: Political Economy of the Media I Baran&Davis Chpt. 9
14 Critical Theories 3: Political Economy of the Media II Baran&Davis Chpt. 9
15 Course Review Baran&Davis
16 Final Exam  

 

Recommended Sources

RECOMMENDED SOURCES
Textbook Baran, S. Davis, D. K. (2011). Mass Communication Theory: Foundations, Ferment, and Future, Boston: Wadsworth.
Additional Resources  

 

 

Material Sharing

MATERIAL SHARING
Documents coadsys.yeditepe.edu.tr/
Assignments  
Exams  

 

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Midterm 1 80
Readings / Presentation 5 20
Total   100
Contribution of Final Examination to Overall Grade   50
Contribution of In-Term Studies to Overall Grade   50
Totall   100

 

 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 To be able to define basic concepts, theories, methods and domains of study specific to radio, television and cinema by associating them with the findings and theories of humanities and social sciences.         X
2 To demonstrate the responsibilities, effective participation, coordination and planning skills essential for harmonious and efficient team work in the production process in the radio, television and cinema fields.       X  
3 To be able to create media products in accordance with professional standards in various narrative forms and genres specific to the field by synthesizing current knowledge and skills for expertise acquired through applied and theoretical courses.     X    
4 Manifesting professional knowledge and skills in different fields of radio, television and cinema fields such as copywriting, image management, editing, sound design, producing and directing, media management locally and globally.       X  
5 To develop an understanding of responsible broadcasting by integrating national and international rules of law that media professionals should pursue with professional ethical principles.         X
6 To be able to use the knowledge and skills related to institutional operation and management in the production and broadcasting processes of radio, television and cinema for the common interest.       X  
7 To evaluate radio, television and cinema fields in a wide range of cultural, economic and social relations from an institutional structuring to their products with an analytical and critical approach.         X
8 To have the ability to collect visual, audio and written data, conduct research, evaluate, report and offer creative solutions in the fields of radio, television and cinema.         X
9 To be able to design original projects in radio, television and cinema by following new technologies, developments and ideas in the fields of art, culture and media at national and global levels.       X  

 

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Oral exam / Presentation 5 6 30
Mid-term 1 3 3
Final 1 3 3
Total Work Load     120
Total Work Load / 25 (h)     4,8
ECTS Credit of the Course     5