Media History

Course Code:

COMM 102

Course Period:

Spring

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

5

Prerequisite Courses:

Introduction to Communication

Course Language:

English

Course Coordinator:

İlknur KALAY, PhD

Courses given by:

İlknur KALAY, PhD

Course Objectives:

This introductory course aims at introducing students to the basics of mass communication. It also brings students necessary skills for comprehending the connections between media and social, economic and political developments in Turkey and in the world.

Course Content:

The course covers the following topics: the general definition of mass communication; the means, functions, and processes, and effects of mass communication; the development of the press in the world and in Turkey; the history of photography & motion pictures, the history of radio broadcasting; the development of television as in interaction with radio and cinema; the notions of public and private broadcasting; media censorship, legislation and organizations; the history of broadcasting in Turkey; the development of advertising and public relations; and the contemporary internet revolution and its effects in Turkey.

Course Methodology:

1. Lecture, 2. Interactive Lecture

Course Evaluation Methods:

A: Oral exam

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1) Students can understand the basics of mass communication and mass media.	1, 7	1, 2	A
2) Students can develop knowledge about the history of media in Turkey and in the world.	1	1, 2	A
3) Students can identify and evaluate the social, political, and cultural effects of media.	1, 6, 7	1, 2	A
4) Students can develop knowledge about national and international legislation and institutions in media	1, 5, 6	1, 2	A
5) Students can critically evaluate the interaction between media and the economic and political structure of the state.	1, 5, 6, 7	1, 2	A

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction
2	An overview of pre-mass media
3	Mass communication concept, mass media, functions of mass communication
4	The book history in the world, newspaper and its features, magazines and functions, press in the Ottoman Empire, traditional news values
5	Photography and cinema
6	Technical development of radio, development of radio broadcasting, technical development of television, development of television broadcasting
7	Interaction of mass media with each other, properties of radio, properties of television, common properties of radio and television
8	Midterm Exam
9	Mass communication process and its effects, public broadcasting and private broadcasting, approaches to the functions of mass communication
10	General characteristics of the target audience, socio-economic characteristics of the target audience, effects of broadcasting on the target audience, monitoring measurements
11	Organization of radio television broadcasts
12	Regulation and control in broadcasting and publishing, national and international media contracts, illegal broadcasting
13	The history of broadcasting in Turkey and broadcasting in Turkey today
14	Development of advertising and public relations in the world, and the effects of the internet revolution in Turkey
15	General overview
16	Final Exam

Recommended Sources

RECOMMENDED SOURCES

Textbook

Additional Resources

Agee, Warren Kendall & Ault, Philip H. & Emery, Edwin (1997). Introduction To Mass Media. 12th Edition. Longman, New York.

Alemdar, Korkmaz (2001). İletişim ve Tarih. 2. Baskı. Ankara: Ümit Yayıncılık.

Aziz, Aysel (2013). Radyo Yayıncılığı. Gen. 5. Basım. Ankara: Nobel Yayıncılık.

Aziz, Aysel (2013). Televizyon ve Radyo Yayıncılığı. Gen. 5. Basım. İstanbul: Hiperlink Yayınları.

Baran, Stanley J. (2005). Introduction to Mass Communication : Media Literacy and Culture. 4th Edition. Maidenhead: McGraw-Hill Education.

Briggs, Asa & Burke, Peter (2010). A Social History of the Media: From Gutenberg to the Internet. New York: McGraw Hill.

Cankaya, Özden (2003). Bir Kitle İletişim Kurumunun Tarihi: TRT 1927-2000. İstanbul: Yapı Kredi Yayınları.

Defleur, Melvin L. & Dennis, Everette E. (2002). Understanding Mass Communication. 7th Edition. Boston: Houghton-Mifflin Company.

İnuğur, Nuri (2005). Türk Basın Tarihi. 5. Baskı. İstanbul: Gazeteciler Cemiyeti Yayınları.

Kejanlıoğlu, Beybin (2004). Türkiye'de Medyanın Dönüşümü. Ankara: İmge Kitabevi Yayınları.

Kovarik, Bill (2015). Revolutions in Communication: Media History from Gutenberg to the Digital Age. 2nd Edition. New York: Continuum Publishing Corporation.

Material Sharing

MATERIAL SHARING
Documents	yulearn.yeditepe.edu.tr
Assignments
Exams

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	100
Quizzes
Assignment
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Defines basic concepts, theories, methods, and domains of study specific to radio, television and cinema by associating them with the findings and theories of humanities and social sciences.				X
2	Demonstrates the responsibilities, effective participation, coordination, and planning skills essential for harmonious and efficient teamwork in the production processes relative to the radio, television and cinema fields.
3	Generates media products in accordance with professional standards in various narrative forms and genres specific to the field by synthesizing up-to-date knowledge and skills for expertise acquired through applied and theoretical courses.
4	Manifests professional knowledge and such skills as copywriting, image management, editing, sound design, producing and directing, media management in different fields of radio, television and cinema locally and globally.
5	Holds responsibility in broadcasting by integrating national and international rules of law that media professionals should pursue with professional ethical principles.			X
6	Comprehends the knowledge and skills related to institutional operation and management in the production and broadcasting processes of radio, television and cinema for the common interest.				X
7	Evaluates radio, television and cinema fields analytically and critically from their institutional structuring to products regarding a wide range of cultural, artistic, economic, and social relations.					X
8	Has the ability to collect visual, audio and written data, conduct research, evaluate, report and offer creative solutions in the fields of radio, television and cinema.
9	Develops original projects for radio, television and cinema by following new technologies, developments, and ideas in the fields of art, culture, and media at the national and global planes.

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Students Reading	5	2	10
Pairwork
Mid-terms	1	3	3
Final examination	1	3	3
Total Work Load			114
Total Work Load / 25 (h)			4,6
ECTS Credit of the Course			5

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