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Course Code: 
COMM 102
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
Turkish
Course Coordinator: 
Course Objectives: 
This introductory course aims at introducing students to the basics of mass communication. It also brings students necessary skills for comprehending the connections between media and social, economic and political developments in Turkey and in the world.
Course Content: 

The course covers the following topics: the general definition of mass communication; the means, functions, and processes, and effects of mass communication; the development of the press in the world and in Turkey; the history of photography & motion pictures, the history of radio broadcasting; the development of television as in interaction with radio and cinema; the notions of public and private broadcasting; media censorship, legislation and organizations; the history of broadcasting in Turkey; the development of advertising and public relations; and the contemporary internet revolution and its effects in Turkey.

Course Methodology: 
1. Lecture, 2. Interactive Lecture
Course Evaluation Methods: 
A. Oral exam

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Students can understand the basics of mass communication and mass media. 1, 7 1, 2 A
2) Students can develop knowledge about the history of media in Turkey and in the world.  1 1, 2 A
3) Students can identify and evaluate the social, political, and cultural effects of media.  1, 6, 7 1, 2 A
4) Students can develop knowledge about national and international legislation and institutions in media 1, 5, 6 1, 2 A
5) Students can critically evaluate the interaction between media and the economic and political structure of the state. 1, 5, 6, 7 1, 2 A

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction  
2 An overview of pre-mass media  
3 Mass communication concept, mass media, functions of mass communication  
4 The book history in the world, newspaper and its features, magazines and functions, press in the Ottoman Empire, traditional news values  
5 Photography and cinema  
6 Technical development of radio, development of radio broadcasting, technical development of television, development of television broadcasting  
7 Interaction of mass media with each other, properties of radio, properties of television, common properties of radio and television  
8 Midterm Exam  
9 Mass communication process and its effects, public broadcasting and private broadcasting, approaches to the functions of mass communication  
10 General characteristics of the target audience, socio-economic characteristics of the target audience, effects of broadcasting on the target audience, monitoring measurements  
11 Organization of radio television broadcasts  
12 Regulation and control in broadcasting and publishing, national and international media contracts, illegal broadcasting  
13 The history of broadcasting in Turkey and broadcasting in Turkey today  
14 Development of advertising and public relations in the world, and the effects of the internet revolution in Turkey  
15 General overview  
16 Final Exam  

 

Recommended Sources

RECOMMENDED SOURCES
Textbook  
Additional Resources Agee, Warren Kendall & Ault, Philip H. & Emery, Edwin (1997). Introduction To Mass Media. 12th Edition. Longman, New York.

Alemdar, Korkmaz (2001). İletişim ve Tarih. 2. Baskı. Ankara: Ümit Yayıncılık.

Aziz, Aysel (2013). Radyo Yayıncılığı. Gen. 5. Basım. Ankara: Nobel Yayıncılık.

Aziz, Aysel (2013). Televizyon ve Radyo Yayıncılığı. Gen. 5. Basım. İstanbul: Hiperlink Yayınları.

Baran, Stanley J. (2005). Introduction to Mass Communication : Media Literacy and Culture. 4th Edition. Maidenhead: McGraw-Hill Education.

Briggs, Asa & Burke, Peter (2010). A Social History of the Media: From Gutenberg to the Internet. New York: McGraw Hill.

Cankaya, Özden (2003). Bir Kitle İletişim Kurumunun Tarihi: TRT 1927-2000. İstanbul: Yapı Kredi Yayınları.

Defleur, Melvin L. & Dennis, Everette E. (2002). Understanding Mass Communication. 7th Edition. Boston: Houghton-Mifflin Company.

İnuğur, Nuri (2005). Türk Basın Tarihi. 5. Baskı. İstanbul: Gazeteciler Cemiyeti Yayınları.

Kejanlıoğlu, Beybin (2004). Türkiye'de Medyanın Dönüşümü. Ankara: İmge Kitabevi Yayınları.

Kovarik, Bill (2015). Revolutions in Communication: Media History from Gutenberg to the Digital Age. 2nd Edition. New York: Continuum Publishing Corporation.

 

Material Sharing

MATERIAL SHARING
Documents www.coadsys.yeditepe.edu.tr
Assignments  
Exams  

 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

100

Quizzes

 

 

Assignment

 

 

Total

 

100

Contribution of Final Examination to Overall Grade

 

60

Contribution of In-Term Studies to Overall Grade

 

40

Total

 

100

 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 To be able to define basic concepts, theories, methods and domains of study specific to radio, television and cinema by associating them with the findings and theories of humanities and social sciences.         X
2 To demonstrate the responsibilities, effective participation, coordination and planning skills essential for harmonious and efficient team work in the production process in the radio, television and cinema fields.          
3 To be able to create media products in accordance with professional standards in various narrative forms and genres specific to the field by synthesizing current knowledge and skills for expertise acquired through applied and theoretical courses.          
4 Manifesting professional knowledge and skills in different fields of radio, television and cinema fields such as copywriting, image management, editing, sound design, producing and directing, media management locally and globally.          
5 To develop an understanding of responsible broadcasting by integrating national and international rules of law that media professionals should pursue with professional ethical principles.     X    
6 To be able to use the knowledge and skills related to institutional operation and management in the production and broadcasting processes of radio, television and cinema for the common interest.       X  
7 To evaluate radio, television and cinema fields in a wide range of cultural, economic and social relations from an institutional structuring to their products with an analytical and critical approach.         X
8 To have the ability to collect visual, audio and written data, conduct research, evaluate, report and offer creative solutions in the fields of radio, television and cinema.          
9 To be able to design original projects in radio, television and cinema by following new technologies, developments and ideas in the fields of art, culture and media at national and global levels.          

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 4 56
Students Reading 5 2 10
Pairwork      
Mid-terms 1 3 3
Final examination 1 3 3
Total Work Load     114
Total Work Load / 25 (h)     4,6
ECTS Credit of the Course     5