The course covers the following topics: the general definition of mass communication; the means, functions, and processes, and effects of mass communication; the development of the press in the world and in Turkey; the history of photography & motion pictures, the history of radio broadcasting; the development of television as in interaction with radio and cinema; the notions of public and private broadcasting; media censorship, legislation and organizations; the history of broadcasting in Turkey; the development of advertising and public relations; and the contemporary internet revolution and its effects in Turkey.
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1) Students can understand the basics of mass communication and mass media. | 1, 7 | 1, 2 | A |
| 2) Students can develop knowledge about the history of media in Turkey and in the world. | 1 | 1, 2 | A |
| 3) Students can identify and evaluate the social, political, and cultural effects of media. | 1, 6, 7 | 1, 2 | A |
| 4) Students can develop knowledge about national and international legislation and institutions in media | 1, 5, 6 | 1, 2 | A |
| 5) Students can critically evaluate the interaction between media and the economic and political structure of the state. | 1, 5, 6, 7 | 1, 2 | A |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Introduction | |
| 2 | An overview of pre-mass media | |
| 3 | Mass communication concept, mass media, functions of mass communication | |
| 4 | The book history in the world, newspaper and its features, magazines and functions, press in the Ottoman Empire, traditional news values | |
| 5 | Photography and cinema | |
| 6 | Technical development of radio, development of radio broadcasting, technical development of television, development of television broadcasting | |
| 7 | Interaction of mass media with each other, properties of radio, properties of television, common properties of radio and television | |
| 8 | Midterm Exam | |
| 9 | Mass communication process and its effects, public broadcasting and private broadcasting, approaches to the functions of mass communication | |
| 10 | General characteristics of the target audience, socio-economic characteristics of the target audience, effects of broadcasting on the target audience, monitoring measurements | |
| 11 | Organization of radio television broadcasts | |
| 12 | Regulation and control in broadcasting and publishing, national and international media contracts, illegal broadcasting | |
| 13 | The history of broadcasting in Turkey and broadcasting in Turkey today | |
| 14 | Development of advertising and public relations in the world, and the effects of the internet revolution in Turkey | |
| 15 | General overview | |
| 16 | Final Exam | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook | |
| Additional Resources |
Agee, Warren Kendall & Ault, Philip H. & Emery, Edwin (1997). Introduction To Mass Media. 12th Edition. Longman, New York.
Alemdar, Korkmaz (2001). İletişim ve Tarih. 2. Baskı. Ankara: Ümit Yayıncılık. Aziz, Aysel (2013). Radyo Yayıncılığı. Gen. 5. Basım. Ankara: Nobel Yayıncılık. Aziz, Aysel (2013). Televizyon ve Radyo Yayıncılığı. Gen. 5. Basım. İstanbul: Hiperlink Yayınları. Baran, Stanley J. (2005). Introduction to Mass Communication : Media Literacy and Culture. 4th Edition. Maidenhead: McGraw-Hill Education. Briggs, Asa & Burke, Peter (2010). A Social History of the Media: From Gutenberg to the Internet. New York: McGraw Hill. Cankaya, Özden (2003). Bir Kitle İletişim Kurumunun Tarihi: TRT 1927-2000. İstanbul: Yapı Kredi Yayınları. Defleur, Melvin L. & Dennis, Everette E. (2002). Understanding Mass Communication. 7th Edition. Boston: Houghton-Mifflin Company. İnuğur, Nuri (2005). Türk Basın Tarihi. 5. Baskı. İstanbul: Gazeteciler Cemiyeti Yayınları. Kejanlıoğlu, Beybin (2004). Türkiye'de Medyanın Dönüşümü. Ankara: İmge Kitabevi Yayınları. Kovarik, Bill (2015). Revolutions in Communication: Media History from Gutenberg to the Digital Age. 2nd Edition. New York: Continuum Publishing Corporation. |
Material Sharing
| MATERIAL SHARING | |
| Documents | yulearn.yeditepe.edu.tr |
| Assignments | |
| Exams | |
Assessment
|
ASSESSMENT |
||
|
IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
|
Mid-terms |
1 |
100 |
|
Quizzes |
|
|
|
Assignment |
|
|
|
Total |
|
100 |
|
Contribution of Final Examination to Overall Grade |
|
60 |
|
Contribution of In-Term Studies to Overall Grade |
|
40 |
|
Total |
|
100 |
Course’s Contribution to Program
| COURSE CONTRIBUTION TO PROGRAM | ||||||
| No | Program Learning Outcomes | Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Defines basic concepts, theories, methods, and domains of study specific to radio, television and cinema by associating them with the findings and theories of humanities and social sciences. | X | ||||
| 2 | Demonstrates the responsibilities, effective participation, coordination, and planning skills essential for harmonious and efficient teamwork in the production processes relative to the radio, television and cinema fields. | |||||
| 3 | Generates media products in accordance with professional standards in various narrative forms and genres specific to the field by synthesizing up-to-date knowledge and skills for expertise acquired through applied and theoretical courses. | |||||
| 4 | Manifests professional knowledge and such skills as copywriting, image management, editing, sound design, producing and directing, media management in different fields of radio, television and cinema locally and globally. | |||||
| 5 | Holds responsibility in broadcasting by integrating national and international rules of law that media professionals should pursue with professional ethical principles. | X | ||||
| 6 | Comprehends the knowledge and skills related to institutional operation and management in the production and broadcasting processes of radio, television and cinema for the common interest. | X | ||||
| 7 | Evaluates radio, television and cinema fields analytically and critically from their institutional structuring to products regarding a wide range of cultural, artistic, economic, and social relations. | X | ||||
| 8 | Has the ability to collect visual, audio and written data, conduct research, evaluate, report and offer creative solutions in the fields of radio, television and cinema. | |||||
| 9 | Develops original projects for radio, television and cinema by following new technologies, developments, and ideas in the fields of art, culture, and media at the national and global planes. | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 4 | 56 |
| Students Reading | 5 | 2 | 10 |
| Pairwork | |||
| Mid-terms | 1 | 3 | 3 |
| Final examination | 1 | 3 | 3 |
| Total Work Load | 114 | ||
| Total Work Load / 25 (h) | 4,6 | ||
| ECTS Credit of the Course | 5 | ||