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Course Code: 
COMM 431
Course Period: 
Course Type: 
Course Language: 
Course Objectives: 
The main purpose of this course is to reveal the role of the media industry within the political system. In this context, the topics such as; the relationship between media and political systems, media and democracy, media and freedom of speech; how media shapes politics; development of political communication in academia, are analyzed in detail.
Course Content: 

Mass media and political systems. Main stream and alternative media and some developments that effect this structures, such as globalization

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Know ideology and political systems. 1,2,3,4 1,2,3 A
2) Realize that ideologies and political systems have some effects on mass media and its products. 1,2,3,4,5,6,7,8      1,2,3 A,B
3) Discuss mass media and its products in context of main stream and alternative media / commercial and public broadcasting, and political systems. 1,2,3,4,5,6,7,8      1,2,3 A,B
4) Analyze mass media and its products in context of changing media politics, ethic rules and acts. 1,2,3,4,6,7      1,2,3 A
5)  Distinguish how the concepts like technologic development, inovation, efficiency have different meanings out of the different political systems. 1,2,3,4,6      1,2,3 A



Course Flow

Week Topics Study Materials
1 Different approaches to political communication. Political communication and political actors.
2 The concept of ideology. The origin of ideology.

Contemporary political systems.

Political systems.
4 Media and Democracy. The concept of democracy, the effects of media on democracy.
5 Media, ideology and discource. Ideology and discourse, discourse analyze.
6 Globalization and media. The concept of globalization and globalized media.
7 Audience commodity Advertising agencies ve audience commodity.
8 Media and objectivity The objectivity discourse and myts.
9 Midterm exam  
10 Media and public opinion The concept of public opinion and public opinion polls.
11 Media and politics The effects of media on politics.
12 News and discourse The differentiation of discourse in commercial broadcasting.
13 New media, public sphere and democracy. The concept of new media and transform of public sphere.
14 Alternative media and civic journalism. Alternative media and the birth of civic journalism. 
15 Entertainment industry and media Media as a tool of producing popular culture.



Recommended Sources

Additional Resources Brain Mc Nair (2003).  An Introduction to Political Communication. Routledge, London.

Terry Eagleton (1991). Ideology. An Introduction. University of Minessota Press. London.

Lyman Tower Sargent. (2009). Contemporary Political Ideologies. Wadsworth. USA

Herbert Schiller. (1976). Communication and Cultural Domination. Sharpe.

Winfried Schulz. (2001). “Changes in Mass Media and the Public Sphere”. (ed.) Slavko Splichal, Public Opinion and Democracy. Hammpton Press. New Jersey.

John Keane. (1991). The Media and Democracy. Polity Press.

Hamid Mowlana. (1985). International Flows of Information: A Global Report and Analysis. Unesco. Paris.

Carroll J. Glynn vd. (1995). “Opinions, Perception and Social Reality”. (der.) T.L. Glasser, C.T. Salmon, Public Opinion and the Communication of Consent.  The Guilford Press.  NY.

Jay Blumler and Michel Gurevitch. ( 2000). “Rethinking the Study of Political Communication”.  James Curran - Michael Gurevitch. Mass Media and Society. Edward Arnold, London.

Thomas Meyer. (2002). Medya Demokrasisi, Medya Siyaseti Nasıl Sömürgeleştirir? İş Bankası Yayınları. İstanbul.

Schudson, Michael.  (1998). “The Public Journalism Movement and Its Problems”, The Politics of News The News of Politics, Doris Graber, Denis McQuail ve Pippa Norris (ed.) içinde, USA: Congressional Quarterly Inc.

Schaffer, Jan. (2000). “Civic Journalism”. National Civic Review, vol:89, No:3, Fall 2000.



Material Sharing





Mid-terms 1 70
Assignment 1 30
Total   100
Total   100



COURSE CATEGORY Expertise/Field Courses



Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 To interpret the basic concepts, theories, approaches and field of study of communication science through analytical and critical perspective.         x
2 To interpret and have access to findings and  theories and the impacts of social sciences with other disciplines in the communication field.         x
3 To evaluate critically the relationship of media in a wide range from corporate structuring to media products within the context of other social structures and actors.         x
4 To relate the impacts of mass media in terms of political economy, socio-economic and social-psychological aspects within a historical process.         x
5 To develop responsible brodcasting  insight through integrating national and international rules of law that media professionals need to observe with the principles of professional ethics.         x
6 To develop unique approaches,able to make an independent  research and defend an assumption in communication science specifically  in radio,television and cinema department.         x
7 To in a particular area through knowledge and skills that are acquired in practical and theoretical courses; to use in various narrative forms and adapt in the manner of giving independent product in radio, television and cinema department.     x    
8 To obtain the basic knowledge of creative approaches and technical infrastructure that are used in  production process in terms of theoretical and practical manners.   x      
9 To develop a project in terms of design, preperation, shooting and post-production phases of knowledge and concepts in radio, television and cinema department in a practical manner. x        
10 To consider  the functioning of measuring and decision-making processes in radio,television and cinema department; to evaluate the historical and cultural development and socio-political effects of program formats and programs. x        
11 To consider the essential format forms, to develop a project, to design a project in terms of linguistically and visually, to present, to write and to apply a project that is appropriate and effective to Turkish in creative ways which is essential for radio,television and cinema. x        
12 At a certain level to be able to performance  English in order to pursue developments and ideas in international arena in the field of communication.         x
13 To monitor and analyze national and global events and facts through associating with media.       x  




Activities Quantity Duration
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Assignment 1 4 4
Final examination 1 15 15
Total Work Load     125
Total Work Load / 25 (h)     5
ECTS Credit of the Course     5