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Course Code: 
COMM 402
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Coordinator: 
Courses given by: 
Course Objectives: 
The main purpose of this course is to analyze the mainstream and alternative media together with the economy politics. In this context, different approaches to the alternative media, different organization structures of the alternative media and their practice will be analyzed with their discourse.
Course Content: 

Searching alternatives in liberal media system. Information on the theory and practice of the mainstream and alternative media.

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 15: Assignment
Course Evaluation Methods: 
A: Exam, C: Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Know the different approaches to media. 1, 6, 7 1, 2, 15 A, C
2) Realize that economy politics systems have different effects on media and discourse. 1, 6, 7 1, 2, 15 A, C
3) Comprehend the mainstream and alternative media in different political systems comparatively. 1, 5, 6, 7 1, 2, 15 A, C
4) Know different approaches to alternative media with their practice. 1, 5, 6, 7, 9 1, 2, 15 A, C
5)  Distinguish the differences between alternative and opposed media. 1, 5, 6, 7, 8 1, 2, 15 A, C

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction and hand out the syllabus  
2 Economy politics reasons that reveal mainstream and alternative media Jennifer Rauch. 2018. Exploring the alternative-mainstream media dialectic: What “alternative media” means to a hybrid audience.

https://academic.oup.com/ccc/article-abstract

3 The liberal and critical approaches to mainstream media and alternative media Kate Coyer, Tony Dowmunt, Alan Fountain. The alternative media handbook. Routledge.

 

4  

Searching alternatives in liberal media system.

 

Marisol Sandoval. 2009. A critical contribution to the foundations of alternative media studies. http://openaccess.city.ac.uk/14434

 

5 Introduction to the alternative media concepts James Hamilton. 2000. Alternative media: Conceptual difficulties, critical possibilities. http://jci.sagepub.com/content/24/4/357

 

6 On the horizantal and vertical organization of media Chris Atton. 2002. Alternative media. Sage Publications. Pp. 17-38.
7 Radical alternative media John Downing. 2001. Radical Media. Rebellious communication and social movements. Sage Publications. Pp. 52-77.

 

8 Midterm exam  
9 Community media Olga Bailey, Bart Cammaerts, Nico Carpentier. 2007. Understanding alternative media. https://comunepersoal.files.wordpress.com/2011/02/understanding-alternat...
10 Alternative media as an alternative to mainstream media Olga Bailey, Bart Cammaerts, Nico Carpentier. 2007. Understanding alternative media. https://comunepersoal.files.wordpress.com/2011/02/understanding-alternat...
11 Civil societly media Olga Bailey, Bart Cammaerts, Nico Carpentier. 2007. Understanding alternative media. https://comunepersoal.files.wordpress.com/2011/02/understanding-alternat...
12 Rhizomatic media Olga Bailey, Bart Cammaerts, Nico Carpentier. 2007. Understanding alternative media. https://comunepersoal.files.wordpress.com/2011/02/understanding-alternat...
13 Alternative media in terms of objective and subjective social theories Christian Fuchs. 2010. Alternative media as critical media. http://fuchs.uti.at
14 Alternative journalism Christian Fuchs. 2010. Alternative media as critical media. http://fuchs.uti.at
15 The future of alternative media Linda Jean Kenix. The future of alternative media. https//www.researchgate.net/publication/266456920
16 Final  

Recommended Sources

RECOMMENDED SOURCES
Textbook  
Additional Resources Marisol Sandoval and Christian Fuchs. 2010.Towards a Critical Theory of Alternative Media. (Internet)

Marisol Sandoval. 2009. A critical contribution to the foundations of alternative media studies. http://openaccess.city.ac.uk/14434

Christian Fuchs. 2010. Alternative media as critical media. http://fuchs.uti.at

Jennifer Rauch. 2018. Exploring the alternative-mainstream media dialectic: What “alternative media” means to a hybrid audience. https://academic.oup.com/ccc/article-abstract

John Downing. 2001. Radical Media. Rebellious communication and social movements. Sage Publications.

Kate Coyer, Tony Dowmunt, Alan Fountain. The alternative media handbook. Routledge.

Linda Jean Kenix. The Future of Alternative Media. https://www.researchgate.net/publication/266456920_The_Future_of_Alterna...

James Hamilton. 2000. Alternative media: Conceptual difficulties, critical possibilities. http://jci.sagepub.com/content/24/4/357

Chris Atton. 2002. Alternative media. Sage Publications.

Olga Bailey, Bart Cammaerts, Nico Carpentier. 2007. Understanding alternative media. https://comunepersoal.files.wordpress.com/2011/02/understanding-alternat...

Material Sharing

MATERIAL SHARING
Documents Photocopy center
Assignments  
Exams  

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 70
Quizzes    
Assignment 13 30
Total   100
Contribution of Final Examination to Overall Grade   50
Contribution of In-Term Studies to Overall Grade   50
Total   100

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Defines basic concepts, theories, methods, and domains of study specific to radio, television and cinema by associating them with the findings and theories of humanities and social sciences.       X  
2 Demonstrates the responsibilities, effective participation, coordination, and planning skills essential for harmonious and efficient teamwork in the production processes relative to the radio, television and cinema fields. X        
3 Generates media products in accordance with professional standards in various narrative forms and genres specific to the field by synthesizing up-to-date knowledge and skills for expertise acquired through applied and theoretical courses. X        
4 Manifests professional knowledge and such skills as copywriting, image management, editing, sound design, producing and directing, media management in different fields of radio, television and cinema locally and globally. X        
5 Holds responsibility in broadcasting by integrating national and international rules of law that media professionals should pursue with professional ethical principles.         X
6 Comprehends the knowledge and skills related to institutional operation and management in the production and broadcasting processes of radio, television and cinema for the common interest.         X
7 Evaluates radio, television and cinema fields analytically and critically from their institutional structuring to products regarding a wide range of cultural, artistic, economic, and social relations.         X
8 Has the ability to collect visual, audio and written data, conduct research, evaluate, report and offer creative solutions in the fields of radio, television and cinema.       X  
9 Develops original projects for radio, television and cinema by following new technologies, developments, and ideas in the fields of art, culture, and media at the national and global planes.     X    

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 4 56
Mid-terms 1 3 3
Assignment 13 2 26
Final examination 1 3 3
Total Work Load     130
Total Work Load / 25 (h)     5,2
ECTS Credit of the Course     5
None