• Türkçe
  • English
Course Code: 
COMM 402
Course Type: 
Course Language: 
Course Objectives: 
The main purpose of this course is to analyze the mainstream and alternative media together with the economy politics. In this context, different approaches to the alternative media, different organization structures of the alternative media and their practice will be analyzed with their discourse.
Course Content: 

Searching alternatives in liberal media system. Informations on the theory and practice of the main stream and alternative media

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Programme Learning Outcomes Teaching Methods Assessment Methods
1) Know the different approaches to media. 1,2,3,4,6,12 1,2,3 A
2) Realize that economy politcs systems have different effects on media and discourse. 1,2,3,4,5,6,7,8,12      1,2,3 A,B
3) Comprehend the main stream and alternative media in different political systems comperatively. 1,2,3,4,5,6,7,8,12      1,2,3 A,B
4) Know different approaches to alternative media with their practice. 1,2,3,4,5,6,7,8,12      1,2,3 A,B
5)  Distinguish the differences between alternative and opposed media. 1,2,3,4,5,6,12      1,2,3 A,B



Course Flow

Week Topics Study Materials
1 The relation between the main stream media and economy politics Political systems and media.
2 The liberal and critical approaches to the main stream media Different approaches to the concept of main stream.

Searching alternatives in liberal media system.


Liberalism and media.
4 Introduction to the alternative media Conditions which determine alternative media.
5 On the horizantal organization of media Organizing and its result in practise.
6 Radical alternative media The class based approach to alternative media
7 Midterm exam  
8 Community media Definitions of community and their media
9 Alternative media as an alternative to mainstream media Definition of opposed media
10 Civil societly media Linking alternative media to civil society.
11 Rhizomatic media The terms of instability and casualness
12 Alternative media in terms of objective and subjective social theories The theories of objective and subjective social theories.
13 Alternative journalism Alternative journalism in practice.
14 Alternative cinema Alternative cinema in practise. 
15 Alternative television Alternative television in practise.




Recommended Sources

Additional Resources Atton, Chris. Approaching Alternative Media: Theory and Metodology.


Atton, Chris. 2002. Alternative Media. Sage Publications. London.

Buechler, M Steven. 2007. New Social Movement Theory. Blackwell Encyclopedia of Sociology.

Buechler, M Steven. 1995. New Social Movement Theories. Sociological Quarterly, 36:3. Summer.

Downing, H. John. 2001. Radical Media. Rebellious Communication and Social Movements. Sage Publication.

Taylan, Ahmet. Alternatif Medya ve Bianet Örneği: Türkiye’de Alternatif Medyaya Dair Etnorgrafik Çalışma. Yayınlanmamış Doktora Tezi. Ankara Üniversitesi Sosyal Bilimler Enstitüsü.



Material Sharing

Assignments The comparison of the examples of main stream and alternative media through different theoritical approaches.




Mid-terms 1 70
Assignment 1 30
Total   100
Total   100



COURSE CATEGORY Expertise/Field Courses



Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 To interpret the basic concepts, theories, approaches and field of study of communication science through analytical and critical perspective.         x
2 To interpret and have access to findings and  theories and the impacts of social sciences with other disciplines in the communication field.         x
3 To evaluate critically the relationship of media in a wide range from corporate structuring to media products within the context of other social structures and actors.         x
4 To relate the impacts of mass media in terms of political economy, socio-economic and social-psychological aspects within a historical process.         x
5 To develop responsible brodcasting  insight through integrating national and international rules of law that media professionals need to observe with the principles of professional ethics.         x
6 To develop unique approaches,able to make an independent  research and defend an assumption in communication science specifically  in radio,television and cinema department.         x
7 To in a particular area through knowledge and skills that are acquired in practical and theoretical courses; to use in various narrative forms and adapt in the manner of giving independent product in radio, television and cinema department.     x    
8 To obtain the basic knowledge of creative approaches and technical infrastructure that are used in  production process in terms of theoretical and practical manners.   x      
9 To develop a project in terms of design, preperation, shooting and post-production phases of knowledge and concepts in radio, television and cinema department in a practical manner. x        
10 To consider  the functioning of measuring and decision-making processes in radio,television and cinema department; to evaluate the historical and cultural development and socio-political effects of program formats and programs. x        
11 To consider the essential format forms, to develop a project, to design a project in terms of linguistically and visually, to present, to write and to apply a project that is appropriate and effective to Turkish in creative ways which is essential for radio,television and cinema. x        
12 At a certain level to be able to performance  English in order to pursue developments and ideas in international arena in the field of communication.         x
13 To monitor and analyze national and global events and facts through associating with media.       x  




Activities Quantity Duration
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Assignment 1 4 4
Final examination 1 15 15
Total Work Load     125
Total Work Load / 25 (h)     5
ECTS Credit of the Course     5