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Course Code: 
JRN 445
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
4
Course Language: 
English
Course Objectives: 
At the end of this course, students will be able to examine the basic features that differentiate media students from other businesses and develop business logic in press organizations.
Course Content: 

This course includes understanding and discussing the main components and effects of the press economy.

Course Methodology: 
1: Lecture, 2: Interactive Lecture 3: Special Support / Structural Examples
Course Evaluation Methods: 
A: Exam, B: Oral Exam / Presentation C: Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Considers the economic phases of the Turkish media industry in the historical development of the media. 3, 5, 8 1,2,3 A, B, C
2) Refers to the historical and economical structuring of the media industry. 4,5, 8 1,2,3 A, C
3) Interprets the changing dynamics within the ever-evolving media industry. 4, 5, 8 1,2,3 A, B, C
4) Transfers the structuring of the economic  media industry in the process of globalization. 5,  8 1,2,3 A, B, C
5) Evaluates the importance of economic factors leading to change in the global and Turkish media system 3, 5, 8 1,2,3 A,B, C

 

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Course Description, Discussion about Course Content Introduction
2 Introduction to Media Economics Media Economy
3 Organizational Structure of Press Companies Organizational structure
4 Macroeconomic and Media Industry Media industry
5 Media and Economic Political Approach Political Economy of Media
6 Media and Monopolization Monopolization
7 Midterm  
8 Printed Press Businesses Categorizing press businesses
9 Audiovisual Press Companies Categorizing press businesses
10 Media Ownership in Turkey Media ownership
11 Examples of Media Ownership in the E.U. Member States  
12 The Role of Advertising Industry in Media Economy Advertising and media
13 Press management: Development and Current Status Discussion
14 Student presentations Presentation
15 Student presentations Presentation
16 Final exam  

 

 

Recommended Sources

RECOMMENDED SOURCES
Textbook The Media Monopoly. Boston: Beacon Press. Nebiler, H. (1995), Albarran, A. B. (2010). The Media Economy. New York: Routledge. Handbook of Media Management and Economics Alan Albarran, Bozena Mierzejewska, Jaemin Jung Routledge (2018)
Additional Resources Manufacturing Consent: The Political Economy of the Mass Media Edward S Herman, Noam Chomsky, Pantheon Books

 

 

Material Sharing

MATERIAL SHARING
Documents Makale : Political economy, power and new media, ROBIN MANSELL

London School of Economics and Political Science, UK ,

 

new media & society Copyright © 2004 SAGE Publications

 

London, Thousand Oaks, CA and New Delhi

 

Vol6(1):96–105 DOI: 10.1177/1461444804039910

 

www.sagepublications.com

Assignments  
Exams Midterm-Final

 

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 60
Homework 1 40
Total   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100

 

COURSE CATEGORY Field Course

 

 

 

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 He/ She defines the basic concepts, principles and theoretical approaches of communication.          
2 He/ She defines the profession of journalism; demonstrate the ability to use, process and disseminate research and knowledge related to that field.          
3 He/ She gains knowledge about interdisciplinary issues and in the light of this information, he/she interprets the social effects and functions of mass media.       X  
4 He/ She discusses new concepts and approaches in the media. He/ She interprets these concepts by linking with the profession of journalism at national and international dimensions.   X      
5 He/ She establishes the connection between the profession of journalism and society, political, legal, cultural, historical and economic development; and analysis the power and states significance of the journalism in contemporary societies.         X
6 He/ She Interpret the historical development process of media, gain the ability to explain the effects of media on historical events and facts.          
7 He/ She applies the texts and images to different media by using the technical and theoretical discipline acquired in the journalism field.          
8 He/ She debates the organizational, legal and financial structure of media organizations and interprets the media within the framework of legal and ethical codes.         X
9 He/ She relates new communication technologies with journalistic practice and applies written and visual content suitable for digital media.          
10 He/ She deals with researching methodology and data generation methods in the field; prepares scientific papers with his/her information on this discipline.          

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 4 56
Mid-terms 1 2 2
Final 1 2 2
Total Work Load     102
Total Work Load / 25 (h)     4,08
ECTS Credit of the Course     4