Course Language:
English
Course Objectives:
At the end of this course, students will be able to examine the basic features that differentiate media students from other businesses and develop business logic in press organizations.
Course Content:
This course includes understanding and discussing the main components and effects of the press economy.
Course Methodology:
1: Lecture, 2: Interactive Lecture 3: Special Support / Structural Examples
Course Evaluation Methods:
A: Exam, B: Oral Exam / Presentation C: Assignment
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1) Considers the economic phases of the Turkish media industry in the historical development of the media. | 3, 5, 8 | 1,2,3 | A, B, C |
| 2) Refers to the historical and economical structuring of the media industry. | 4,5, 8 | 1,2,3 | A, C |
| 3) Interprets the changing dynamics within the ever-evolving media industry. | 4, 5, 8 | 1,2,3 | A, B, C |
| 4) Transfers the structuring of the economic media industry in the process of globalization. | 5, 8 | 1,2,3 | A, B, C |
| 5) Evaluates the importance of economic factors leading to change in the global and Turkish media system | 3, 5, 8 | 1,2,3 | A,B, C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Course Description, Discussion about Course Content | Introduction |
| 2 | Introduction to Media Economics | Media Economy |
| 3 | Organizational Structure of Press Companies | Organizational structure |
| 4 | Macroeconomic and Media Industry | Media industry |
| 5 | Media and Economic Political Approach | Political Economy of Media |
| 6 | Media and Monopolization | Monopolization |
| 7 | Midterm | |
| 8 | Printed Press Businesses | Categorizing press businesses |
| 9 | Audiovisual Press Companies | Categorizing press businesses |
| 10 | Media Ownership in Turkey | Media ownership |
| 11 | Examples of Media Ownership in the E.U. Member States | |
| 12 | The Role of Advertising Industry in Media Economy | Advertising and media |
| 13 | Press management: Development and Current Status | Discussion |
| 14 | Student presentations | Presentation |
| 15 | Student presentations | Presentation |
| 16 | Final exam | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook | The Media Monopoly. Boston: Beacon Press. Nebiler, H. (1995), Albarran, A. B. (2010). The Media Economy. New York: Routledge. Handbook of Media Management and Economics Alan Albarran, Bozena Mierzejewska, Jaemin Jung Routledge (2018) |
| Additional Resources | Manufacturing Consent: The Political Economy of the Mass Media Edward S Herman, Noam Chomsky, Pantheon Books |
Material Sharing
| MATERIAL SHARING | |
| Documents |
Makale : Political economy, power and new media, ROBIN MANSELL
London School of Economics and Political Science, UK ,
new media & society Copyright © 2004 SAGE Publications
London, Thousand Oaks, CA and New Delhi
Vol6(1):96–105 DOI: 10.1177/1461444804039910
|
| Assignments | |
| Exams | Midterm-Final |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 60 |
| Homework | 1 | 40 |
| Total | 100 | |
| Contribution of Final Examination to Overall Grade | 60 | |
| Contribution of In-Term Studies to Overall Grade | 40 | |
| Total | 100 | |
| COURSE CATEGORY | Field Course |
Course’s Contribution to Program
| COURSE CONTRIBUTION TO PROGRAM | ||||||
| No | Program Learning Outcomes | Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | He/ She defines the basic concepts, principles and theoretical approaches of communication. | |||||
| 2 | He/ She defines the profession of journalism; demonstrate the ability to use, process and disseminate research and knowledge related to that field. | |||||
| 3 | He/ She gains knowledge about interdisciplinary issues and in the light of this information, he/she interprets the social effects and functions of mass media. | X | ||||
| 4 | He/ She discusses new concepts and approaches in the media. He/ She interprets these concepts by linking with the profession of journalism at national and international dimensions. | X | ||||
| 5 | He/ She establishes the connection between the profession of journalism and society, political, legal, cultural, historical and economic development; and analysis the power and states significance of the journalism in contemporary societies. | X | ||||
| 6 | He/ She Interpret the historical development process of media, gain the ability to explain the effects of media on historical events and facts. | |||||
| 7 | He/ She applies the texts and images to different media by using the technical and theoretical discipline acquired in the journalism field. | |||||
| 8 | He/ She debates the organizational, legal and financial structure of media organizations and interprets the media within the framework of legal and ethical codes. | X | ||||
| 9 | He/ She relates new communication technologies with journalistic practice and applies written and visual content suitable for digital media. | |||||
| 10 | He/ She deals with researching methodology and data generation methods in the field; prepares scientific papers with his/her information on this discipline. | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 4 | 56 |
| Mid-terms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Work Load | 102 | ||
| Total Work Load / 25 (h) | 4,08 | ||
| ECTS Credit of the Course | 4 | ||
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