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Course Code: 
COMM 381
Course Type: 
Course Language: 
Course Objectives: 
This course aims to acquaint students to media content for children. Students will have a detailed insight to the development of children’s media, its industry, economics, structure. New media, internet, video games will be studied to comprehend the change in children’s media content in time. With this coure media literacy, rights and limitations practices are targeted to be given.
Course Content: 

This course examines the economics, history, and structural features of media industries for young audience. The potential effects of television, video games, and the Internet on children and youth are examined, including issues of personal and cultural identity, violence, learnine consumerism and health. Contemporary issues about the changes in the children’s media are explored.

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Structural Examples, 16: Oral Exam
Course Evaluation Methods: 
A: Testing, C: Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) To become more reflective and aware of the role of mass media and digital technology in the context of family dynamics and human development 3, 5 1, 2, 3,16 A, C
2) Students will gain knowledge about the economics andindustry structure of children’s media, including the work of those who create apps for children, music, film, television texts, advertising, videogames and the Internet texts 3, 5 1, 2, 3,16 A, C
3) Students will gain knowledge of communication policy issues concerning children and youth 2, 3 1, 2, 3,15, 16 A, C
4) Students strengthen critical reading and research skills in understanding diverse research paradigms for exploring children and media and develop strategies for evaluating quantitative and qualitative research concerning children and media; 2, 3 1, 2, 3, 15, 16 A,C



Course Flow

Week Topics Study Materials
1 Introduction to the course *course goals and expectations
2 Media and child development *pedagogy
3 Family and media usage influence *habbituality, right, limitations, obligations, problems and solution
4 School and Media *Changing practices with technology
5 Media as a a teaching tool *preschool and school material
6 Children’s media industry I *past
7 Children’s media industry II *present and future.
8 Mid-Term Exam  
9 Producing Children’s Media *TV, radio, internet, cinema, videogame
10 Children’s Media History *from clasics to video games
11 Policy Issues: Children and Media *Cultural, legal, national and international policies
12 Children’s Media Advocacy *rights and limitations


13 Children, Advertising and Consumer Culture *industry and consumption


14 Living and Learning with New Media *what is new

*Digital native and digital migrant

15 Internet Safety & Digital Citizenship *media literacy



Recommended Sources

Textbook *Jordan, A. (2008). Children’s Media Policy. Future of Children.

*Ito, M., Horst, H., Bittani, M., boyd, d., Herr-Stephenson, B., Lange, P. Pascoe, C.J. & Robinson, L. (2009). Living and Learning with New Media: Summary of Findings from the Digital Youth Project. Cambridge: MIT Press

Additional Resources *London, R. (2007). Producing children’s television. In J. Alison Bryant (Ed.), The Children’s Television Community. Mahwah, NJ: Erlbaum Associates

*Voice of America (2004). This is America: History of Children’s Television. Available online: http://www.voanews.com/specialenglish/archive/2004-05/a-2004-05-23-1-1.cfm



Material Sharing

Documents The articles about media and children will be analysed
Assignments Pre-readings of the weekly given articles to qualify for class discussions.
Exams -




Mid-terms 1 50
Quizzes 1 20
Assignment 2 30
Total   100
Contribution of Final Examination to Overall Grade   50
Contribution of In-Term Studies to Overall Grade   50
Total   100


COURSE CATEGORY Elective Courses




Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 He/ She defines the basic concepts, principles and theoretical approaches of communication.          
2 He/ She defines the profession of journalism; demonstrate the ability to use, process and disseminate research and knowledge related to that field.         X
3 He/ She gains knowledge about interdisciplinary issues and in the light of this information, he/she interprets the social effects and functions of mass media.         X
4 He/ She discusses new concepts and approaches in the media. He/ She interprets these concepts by linking with the profession of journalism at national and international dimensions.          
5 He/ She establishes the connection between the profession of journalism and society, political, legal, cultural, historical and economic development; and analysis the power and states significance of the journalism in contemporary societies.     X    
6 He/ She Interpret the historical development process of media, gain the ability to explain the effects of media on historical events and facts.          
7 He/ She applies the texts and images to different media by using the technical and theoretical discipline acquired in the journalism field.          
8 He/ She debates the organizational, legal and financial structure of media organizations and interprets the media within the framework of legal and ethical codes.          
9 He/ She relates new communication technologies with journalistic practice and applies written and visual content suitable for digital media.          
10 He/ She deals with researching methodology and data generation methods in the field; prepares scientific papers with his/her information on this discipline.          




Activities Quantity Duration
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 4 56
Assignment 1 15 15
Mid-terms 1 2 2
Final examination 1 3 3
Total Work Load     117
Total Work Load / 25 (h)     4,68
ECTS Credit of the Course     5