Course Language:
English
Course Objectives:
The aim of this course is to introduce content and development from a customer- centred perspective, project management process and characteristic challenges, strategic thinking in the context of creative organizations.
Course Content:
Students will learn contemporary theories useful for management work with specific.
Course Methodology:
1: Lecture, 2: Interactive Lecture, 15: Assignment
Course Evaluation Methods:
A: Exam, C: Assignment
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
|
1. He/She presents and analyzes the basic characteristics, the different needs and technical specifications of the various content
types. |
2, 7, 9 | 1, 2, 15 | A, C |
| 2. He/She Understand the capabilities and the limitations of Internet technologies and services with regard to online multimodal content production and sharing. | 2, 4, 7, 9 | 1, 2, 15 | A, C |
| 3. He/She explains the technological evolution, the similarities and the differences along the content production-distribution- consumption chain between traditional media, electronic mass communication. | 2, 3,7, 9 | 1, 2, 15 | A, C |
|
4. He/She understands the role of interactive
Multimedia in the new Web 3.0 era. |
2, 7, 9 | 1, 2, 15 | A, C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Introduction to online production | https://www2.deloitte.com/content/dam/Deloitte/in/Documents/technology-m... |
| 2 |
Photos and images processing |
Cressler, John D. (2017). "Let There Be Light: The Bright World of Photonics". Silicon Earth: Introduction to Microelectronics and Nanotechnology, Second Edition. CRC Press. p. 29. ISBN 978-1-351-83020-1. |
| 3 |
Features photographs used on the web |
Willis, William (1997). "Digital imaging is innovative, useful, and now within educators' reach". T H e Journal. 25 (2): 24 |
| 4 |
Digital media platforms |
"Digital Content Demand Rising as More Americans Use Mobile Media Devices". Brafton. Retrieved June 5, 2020. |
| 5 | Digital image processing | Richardson, Ronny (2003). "Digital imaging: The wave of the future". T H e Journal. 31 (3). |
| 6 | Digital content production | Mullan, Eileen (19 December 2011). "What is Digital Content?". EContent Magazine. Information Today Inc |
| 7 | Production techniques and distribution | Allen-Robertson, James. "Timeline: The History of Digital Distribution". Retrieved June 4, 2020. |
| 8 | Midterm | |
| 9 | Social Media - sharing, visibility and discoverability | Speed of sharing in cyber culture and talking about the dimensions of the social media |
| 10 | Ethics of digital media | Discussion about the ethics of media and the differences between he digital media ethics. |
| 11 | Content and future technology | Villasenor, John (1 May 2013). "Six 'Megatrends' That Will Shape The Future Of Digital Media". Forbes Magazine. |
| 12 | Digital Strategies |
Giving examples of important digital
strategies in the World |
| 13 | Future of digital content | Villasenor, John (1 May 2013). "Six 'Megatrends' That Will Shape The Future Of Digital Media". Forbes Magazine. |
| 14 |
Online content production
managers |
Russo, Amanda. "Global Digital Content Spend Rockets to $57 Billion in 2013, App Annie & IHS 2013 Digital Content Report". The Wall Street Journal. Retrieved 24 May 2020. |
| 15 | Evolution | |
| 16 | Final Exam | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook |
* Vaughan, Tay. Multimedia: Making it work. 8th Ed.,
McGraw-Hill, 2011. |
| Additional Resources |
Villasenor, John (1 May 2013). "Six 'Megatrends' That Will Shape The Future Of Digital Media". Forbes Magazine.
Report:https://www2.deloitte.com/content/dam/Deloitte/in/Documents/technology-m... |
Material Sharing
| MATERIAL SHARING | |
| Documents | Internet front-page work, Blogs-Vlogs, Social Network, Content and Future Technologies |
| Assignments | |
| Exams | Quiz, midterm exam and final exam |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 60 |
| Assignment | 1 | 40 |
| Total | 100 | |
| Contribution of Final Examination to Overall Grade | 50 | |
| Contribution of In-Term Studies to Overall Grade | 50 | |
| Total | 100 | |
| COURSE CATEGORY | Field Courses |
Course’s Contribution to Program
| COURSE CONTRIBUTION TO PROGRAM | ||||||
| No | Program Learning Outcomes | Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | He/ She defines the basic concepts, principles and theoretical approaches of communication. | |||||
| 2 | He/ She defines the profession of journalism; demonstrate the ability to use, process and disseminate research and knowledge related to that field. | X | ||||
| 3 | He/ She gains knowledge about interdisciplinary issues and in the light of this information, he/she interprets the social effects and functions of mass media. | X | ||||
| 4 | He/ She discusses new concepts and approaches in the media. He/ She interprets these concepts by linking with the profession of journalism at national and international dimensions. | X | ||||
| 5 | He/ She establishes the connection between the profession of journalism and society, political, legal, cultural, historical and economic development; and analysis the power and states significance of the journalism in contemporary societies. | |||||
| 6 | He/ She Interpret the historical development process of media, gain the ability to explain the effects of media on historical events and facts. | |||||
| 7 | He/ She applies the texts and images to different media by using the technical and theoretical discipline acquired in the journalism field. | X | ||||
| 8 | He/ She debates the organizational, legal and financial structure of media organizations and interprets the media within the framework of legal and ethical codes. | |||||
| 9 | He/ She relates new communication technologies with journalistic practice and applies written and visual content suitable for digital media. | X | ||||
| 10 | He/ She deals with researching methodology and data generation methods in the field; prepares scientific papers with his/her information on this discipline. | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 13 | 3 | 39 |
| Mid-terms | 1 | 15 | 15 |
| Final examination | 1 | 17 | 17 |
| Total Work Load | 113 | ||
| Total Work Load / 25 (h) | 4,52 | ||
| ECTS Credit of the Course | 5 | ||
3