Principles of Entrepreneurship

Course Code:

BBA 204

Course Period:

Spring

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

6

Course Language:

English

Course Objectives:

The goal is to provide a solid background with practical application of important concepts applicable to entrepreneurial environment. Entrepreneurial discussions regarding the key business areas of finance, accounting, marketing and management include the creative aspects of entrepreneurship.

Course Content:

This class addresses the unique entrepreneurial experience of conceiving, evaluating, creating, managing, and potentially selling a business. The course relies on classroom discussion, participation, guest speakers, case analysis, the creation of a feasibility plan, and building a business plan to develop a comprehensive strategy for launching and managing a business. Students will need to draw upon their business education and experience, and apply it to the task of launching a new venture.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Course Evaluation Methods:

A: Exam, B: Homework, C: Performance

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1-Develop an awareness of the complexity of entrepreneurship, with issues and problems related to it	3, 7, 8, 9, 10	1, 2, 3	A - C
2- Understand the role of entrepreneurs in developing a business opportunity	3, 7, 8, 9, 10	1, 2, 3	A - C
3- Communicate the inter-connection between the major functional areas of business toward building a company,	3, 7, 8, 10	1, 2, 3	A - C
4- Communicate the inter-connection between the major functional areas of business toward building a company	3, 7, 8, 10	1, 2, 3, 9, 12	A - C
5- Describe a business model	3, 7, 8, 10	1, 2, 3, 9, 12	A – B - C
6- Work effectively in a team setting	3, 7, 8, 10	1, 2, 3, 9, 12	A – B - C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Course Overview & Introduction
2	Introduction to Entrepreneurship	Book Chapter 1
3	Developing Successful Business Ideas :Recognizing Opportunities and Generating Ideas	Book Chapter 2
4	Entrepreneurship Video Case: Apprentice Show; Due date for generating groups
5	Feasibility Analysis; Product Concept Statement Due Date	Book Chapter 3
6	Developing an Effective Business Model;	Book Chapter 4
7	Industry and Competitor Analysis;	Book Chapter 5
8	Entrepreneurship Video Case: Crocodile in the Juntze
9	MIDTERM
10	Strategies for Firm Growth; Feasibility Analysis Due Date	Book Chapter 14
11	Franchising; Dragon’s Den	Book Chapter 15
12	Financing the Business	Book Chapter 10
13	Unique marketing Issues; Business Model and Draft PPTs are Due	Book Chapter 11
14	Business Idea Presentations
15	Business Idea Presentations
16	FINAL EXAMINATION

Recommended Sources

RECOMMENDED SOURCES
Textbook	Bruce R. Barringer and Duane Ireland, 2016, Entrepreneurship: Successfully Launching New Ventures. Global Edition. Pearson
Additional Resources

Material Sharing

MATERIAL SHARING
Documents
Assignments	Feasibility report Business plan
Exams

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	30
Homework	2	35
Presentation	1	35
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

COURSE CATEGORY

Fundamental Courses

Course’s Contribution to Program

COURSE CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Students demonstrate knowledge on market segmentation, are able to follow the trends in consumer behavior, and create effective advertising messages suitable for target audiences
2	Students design advertisements suitable for both traditional and digital media.
3	Students gain awareness and knowledge on interdisciplinary subjects that are beneficial both for their professional and intellectual lives.					x
4	Students demonstrate knowledge of the campaign processes in written, audio-visual, electronic, and outdoor advertising media. They plan and manage campaigns in accordance with national and international standards.
5	Students demonstrate knowledge of the research methods related to the field of advertising and are able to use the obtained data to evaluate results in campaign processes.
6	Students create and lead media strategies in the field of advertising.
7	Students abide by universal values, law and ethical principles.		x
8	Students follow the developments in the fields with the awareness of lifelong learning and entrepreneurial approach. They are self-confident in communicating with institutions and persons and suggest solutions to problems independently or as team members.					x
9	Students adopt the critical approach in evaluating knowledge and skills related to the field.		x
10	Students demonstrate knowledge and understanding of the concepts and models related to the field.					x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	16	5	80
Mid-terms	1	3	3
Homework	2	6	12
Final examination	1	3	3
Total Work Load			140
Total Work Load / 25 (h)			5,6
ECTS Credit of the Course			6

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