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Course Code: 
COMM 202
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
The overall aim of this course is to equip students with critical media literacy and analysis skills.
Course Content: 

Throughout the lectures, students learn how to apply related theories and concepts from linguistics, psychology and sociology to analyze and interpret all kinds of media texts, including TV series, print ads, news, and video games and so on. In this way, they get familiar with certain methods of textual analysis, such as semiotic analysis, content analysis, psychoanalytical criticism, critical discourse analysis, and rhetorical analysis.

Course Methodology: 
1: Lecture; 2: Interactive Lecture; 6: Case-Study; 15: Homework
Course Evaluation Methods: 
A: Testing; B: Oral Exam/Presentation; C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1. The student understands how meaning is created in media work.  1, 3, 4, 5 1, 2, 6, 15 A, B, C
2.  The student understands the interrelationships between media work, audiences, and cultural contexts. 1, 3, 4, 5 1, 2, 6, 15 A, B, C
3. The student develops and uses strategies to investigate, evaluate and comment on media productions. 1, 3, 4, 5 1, 2, 6, 15 A, B, C

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction  
2 Semiology: Signs, Culture and Meaning in Ferdinand de Saussure and Charles Peirce Berger (2005), chapter 1
3 Semiology: Vladimir Propp and The Morphology of Fairy Tales Berger (2005), chapter 1
4 Semiology: Roland Barthes and Mythology Barthes (1991), pp. 107-119
5 Rhetorical Analysis: Ethos, Pathos & Logos Berger (1998), chapter 4
6 Psychoanalysis and Media: Freud’s Theory of Personality Berger (2005), chapter 3
7 Psychoanalysis and Media: Collective Unconsciousness and Archetypes Berger (2005), chapter 3
8 Feminist Psychoanalysis: Narrative Cinema Mulvey (1975)
9 Students’ Presentations  
10 Quantitative Content Analysis Wimmer & Dominick (2000), chapter 6
11 Content Analysis: News Frames Linström & Marais (2012)
12 Critical Discourse Analysis: Discourse, Language and Power van Dijk (1993)
13 Critical Discourse Analysis: News as Discourse van Dijk (1991)
14 Students’ Presentations  
15 Review and Wrap-up for the Final  
16 Final  

 

Recommended Sources

RECOMMENDED SOURCES
Textbook Berger, A.A. (2005). Media Analysis Techniques. California: Sage.
Additional Resources Barthes, R. (1991). Mythologies. New York: The Noonday Press.

Berger, A.A. (1998). Media Research Techniques. California: Sage

van Dijk, T. (1991). The Interdisciplinary Study of News as Discourse, in Klaus Bruhn Jensen ve Nicholas W. Jankowski (Ed.), A Handbook of Qualitative Methodologies for Mass Communication Research (s. 108-120). London and New York: Routledge.

van Dijk, T. (1993). Principles of Critical Discourse Analysis. Discourse & Society, 4(2): 249-283.

Linström, M. & Marais, W. (2012). Qualitative News Frame Analysis: A Methodology. Communitas 17: 21-38.

Mulvey, L. (1975). Visual Pleasure and Narrative Cinema. Screen 16(3): 6-18.

Wimmer, R. D. & Dominick, J. R. (2000). Mass Media Research. Boston, USA: Cengage Learning.

 

 

Material Sharing

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Presentation 1 60
Assignment 1 40
Total 2 100
Contribution of Final Examination to Overall Grade 1 50
Contribution of In-Term Studies to Overall Grade  2 50
Total  3 100

 

COURSE CATEGORY Field Courses

 

 

Course’s Contribution to Program

COURSE’S CONTRIBUTION TO PROGRAM OUTCOMES
No Program Learning Outcomes Contribution
1 2 3 4 5
1 He/ She defines the basic concepts, principles and theoretical approaches of communication.       X  
2 He/ She defines the profession of journalism; demonstrate the ability to use, process and disseminate research and knowledge related to that field.          
3 He/ She gains knowledge about interdisciplinary issues and in the light of this information, he/she interprets the social effects and functions of mass media.         X
4 He/ She discusses new concepts and approaches in the media. He/ She interprets these concepts by linking with the profession of journalism at national and international dimensions.       X  
5 He/ She establishes the connection between the profession of journalism and society, political, legal, cultural, historical and economic development; and analysis the power and states significance of the journalism in contemporary societies.     X    
6 He/ She Interpret the historical development process of media, gain the ability to explain the effects of media on historical events and facts.          
7 He/ She applies the texts and images to different media by using the technical and theoretical discipline acquired in the journalism field.          
8 He/ She debates the organizational, legal and financial structure of media organizations and interprets the media within the framework of legal and ethical codes.          
9 He/ She relates new communication technologies with journalistic practice and applies written and visual content suitable for digital media.          
10 He/ She deals with researching methodology and data generation methods in the field; prepares scientific papers with his/her information on this discipline.          

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 11 4 44
Presentation 1 15 15
Assignment 1 15 15
Final examination 1 3 3
Total Work Load     119
Total Work Load / 25 (h)     4.76
ECTS Credit of the Course     5