• Türkçe
  • English
Course Code: 
JRN 321
Course Period: 
Course Type: 
Course Language: 
Course Objectives: 
This course will establish the link between traditional media and social media that aims to explain how to integrate social media in journalism.
Course Content: 

This course will explore emerging social media technologies.  The application of social media technologies in journalism will be examined a practical perspective. Technologies the course will cover include: blogs, microblogs, collaboration tools, podcasts, RSS feeds, viral video, social bookmarking, and other emerging web technologies.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Outcomes Teaching Methods Assessment Methods
1) He/She defines development of the social media concept and its influences on traditional media 2 1,2,3 A,C
2) He/She establishes the connection between conventional and social media 6 1,2,3 A,C
3) He/She explains components of the social media 10 1,2,3 A,C
4) He/She comments on social media components such as blog, micro-blog, chat rooms and social networks 12 1,2,3 A,C
5) He/She explains how the social media integrated into journalism 6 1,2,3 A,C



Course Flow

Week Topics Study Materials
1 Explaining the concept of Social Media  
2 Social Media Techniques  
3 Impact of globalization on social media  
4 Social Networking Sites  
5 Network Theory  
6 Blogs, Blogging and Bloggers  
7 Midterm Exam  
8 Creation of a Facebook page  
9 Journalists and Facebook  
10 Journalists and Twitter (Concept of  Citizen Journalism  )  
11 Open Source Problem  
12 Gamer Theory :Game of Second Life  and video games  
13 Digital Divide and the Web  
14 The Future of the Social Media  
15 General Revision  


Recommended Sources

Textbook Safko, L., ve Brake, D., (2009). The Social Media Bible:Tactics, Tools & Strategies For Business Success, New Jersey: John Wiley and Sons Inc.
Additional Resources Meeker, M., Devitt, S., Wu, L. (2010). Internet Trends. Morgan Stanley Research.



Material Sharing

Exams Midterm-Final Exam




Mid-terms 1 40
Assignment 1 60
Final Exam 1 100
Total   100
Contribution Of Final Examination To Overall Grade   40
Contribution Of In-Term Studies To Overall Grade   60
Total   100



COURSE CATEGORY Expertise  Courses



Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5  
1 He/She defines role of the press in democracy. He/She comments on changing national and international agenda. He/She establishes the connection between media, society and power and states significance of the journalism in modern societies.            
2 He/She defines news of different types required by the profession of journalism. He/She edits these texts in printed and visual environments.         X  
3 He/She deals with researching methodology and data generation methods. He/She prepares scientific papers with his/her information on this discipline.            
4 He/She defines freedom of communication and expression of the media within principals of the communication ethics. He/She uses the news to be published in the media in accordance with these basics.            
5 He/She assesses ethical principles defined by national and international journalism organizations. He/She constructs the news in the media in the light of these principals.            
6 He/She discusses new concepts and approaches in the media. He/She interprets these concepts by linking with the profession of journalism at national and international dimensions.         x  
7 He/She associates new communication technologies in mass communication with journalism practice.            
8 He/She underlines transformation of the media industry and changing dynamics in globalization process.            
9 He/She comments on main management strategies in printed media, electronic journalism, radio, television and digital platforms.            
10 He/She uses the theoretical information he/she obtained in the disciplines of communication and social sciences for journalism practice.         x  
11 He/She comments on the images taking place in the media personally, technically, critically, ethically and culturally. In the light of this information, he/she selects the images to be used in the media by recognizing power of the image.            
12 He/She prepares the news by using technical and theoretical discipline he/she gained in the discipline of media. He/She arranges this news and conveys them to broadcasting.            
13 He/She prepares creative and genuine content and uses them in different channels.         x  
14 He/She defines mass communication theories. In the light of these theories, he/she comments on social effects and functions of the mass media.             
15 He/She comments on historical development process of the media.            
16 He/She establishes advanced written, verbal and visual communication and discusses by using English.            
17 He/She defines principal grammar rules of the Turkish Language and Literature. He/She arranges the news to be published in line with principal rules of Turkish.            
18 He/She defines principles and theories of Communication Science.            
19 He/She prepares content for digital environment by new communication devices.            
20 He/She defines the profession of journalism with its historical, legal, politic, cultural, sociologic and moral dimensions.            
21 He/She analyzes national and international papers in the discipline of journalism.            
22 He/She defines internal and external stakeholders in the media industries.             




Activities Quantity Duration
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 30 2 60
Mid-terms 1 1 2
Quiz 2 1 2
Homework 1 3 3
Final examination 1 10 10
Total Work Load     119
Total Work Load / 25 (h)     4.76
ECTS Credit of the Course     5