Course Language:
English
Course Objectives:
This course will establish the link between traditional media and social media that aims to explain how to integrate social media in journalism.
Course Content:
This course will explore emerging social media technologies. The application of social media technologies in journalism will be examined a practical perspective. Technologies the course will cover include: blogs, microblogs, collaboration tools, podcasts, RSS feeds, viral video, social bookmarking, and other emerging web technologies.
Course Methodology:
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods:
A: Testing, C: Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Outcomes | Teaching Methods | Assessment Methods |
| 1) He/She defines development of the social media concept and its influences on traditional media | 2 | 1,2,3 | A,C |
| 2) He/She establishes the connection between conventional and social media | 6 | 1,2,3 | A,C |
| 3) He/She explains components of the social media | 10 | 1,2,3 | A,C |
| 4) He/She comments on social media components such as blog, micro-blog, chat rooms and social networks | 12 | 1,2,3 | A,C |
| 5) He/She explains how the social media integrated into journalism | 6 | 1,2,3 | A,C |
Course Flow
| Week | Topics | Study Materials |
| 1 | Explaining the concept of Social Media | |
| 2 | Social Media Techniques | |
| 3 | Impact of globalization on social media | |
| 4 | Social Networking Sites | |
| 5 | Network Theory | |
| 6 | Blogs, Blogging and Bloggers | |
| 7 | Midterm Exam | |
| 8 | Creation of a Facebook page | |
| 9 | Journalists and Facebook | |
| 10 | Journalists and Twitter (Concept of Citizen Journalism ) | |
| 11 | Open Source Problem | |
| 12 | Gamer Theory :Game of Second Life and video games | |
| 13 | Digital Divide and the Web | |
| 14 | The Future of the Social Media | |
| 15 | General Revision |
Recommended Sources
| Textbook | Safko, L., ve Brake, D., (2009). The Social Media Bible:Tactics, Tools & Strategies For Business Success, New Jersey: John Wiley and Sons Inc. |
| Additional Resources | Meeker, M., Devitt, S., Wu, L. (2010). Internet Trends. Morgan Stanley Research. |
Material Sharing
| Documents | |
| Assignments | |
| Exams | Midterm-Final Exam |
Assessment
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 40 |
| Quizzes | ||
| Assignment | 1 | 60 |
| Final Exam | 1 | 100 |
| Total | 100 | |
| Contribution Of Final Examination To Overall Grade | 40 | |
| Contribution Of In-Term Studies To Overall Grade | 60 | |
| Total | 100 |
| COURSE CATEGORY | Expertise Courses |
Course’s Contribution to Program
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | He/She defines role of the press in democracy. He/She comments on changing national and international agenda. He/She establishes the connection between media, society and power and states significance of the journalism in modern societies. | ||||||
| 2 | He/She defines news of different types required by the profession of journalism. He/She edits these texts in printed and visual environments. | X | |||||
| 3 | He/She deals with researching methodology and data generation methods. He/She prepares scientific papers with his/her information on this discipline. | ||||||
| 4 | He/She defines freedom of communication and expression of the media within principals of the communication ethics. He/She uses the news to be published in the media in accordance with these basics. | ||||||
| 5 | He/She assesses ethical principles defined by national and international journalism organizations. He/She constructs the news in the media in the light of these principals. | ||||||
| 6 | He/She discusses new concepts and approaches in the media. He/She interprets these concepts by linking with the profession of journalism at national and international dimensions. | x | |||||
| 7 | He/She associates new communication technologies in mass communication with journalism practice. | ||||||
| 8 | He/She underlines transformation of the media industry and changing dynamics in globalization process. | ||||||
| 9 | He/She comments on main management strategies in printed media, electronic journalism, radio, television and digital platforms. | ||||||
| 10 | He/She uses the theoretical information he/she obtained in the disciplines of communication and social sciences for journalism practice. | x | |||||
| 11 | He/She comments on the images taking place in the media personally, technically, critically, ethically and culturally. In the light of this information, he/she selects the images to be used in the media by recognizing power of the image. | ||||||
| 12 | He/She prepares the news by using technical and theoretical discipline he/she gained in the discipline of media. He/She arranges this news and conveys them to broadcasting. | ||||||
| 13 | He/She prepares creative and genuine content and uses them in different channels. | x | |||||
| 14 | He/She defines mass communication theories. In the light of these theories, he/she comments on social effects and functions of the mass media. | ||||||
| 15 | He/She comments on historical development process of the media. | ||||||
| 16 | He/She establishes advanced written, verbal and visual communication and discusses by using English. | ||||||
| 17 | He/She defines principal grammar rules of the Turkish Language and Literature. He/She arranges the news to be published in line with principal rules of Turkish. | ||||||
| 18 | He/She defines principles and theories of Communication Science. | ||||||
| 19 | He/She prepares content for digital environment by new communication devices. | ||||||
| 20 | He/She defines the profession of journalism with its historical, legal, politic, cultural, sociologic and moral dimensions. | ||||||
| 21 | He/She analyzes national and international papers in the discipline of journalism. | ||||||
| 22 | He/She defines internal and external stakeholders in the media industries. | ||||||
ECTS
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam week: 16x Total course hours) | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 30 | 2 | 60 |
| Mid-terms | 1 | 1 | 2 |
| Quiz | 2 | 1 | 2 |
| Homework | 1 | 3 | 3 |
| Final examination | 1 | 10 | 10 |
| Total Work Load | 119 | ||
| Total Work Load / 25 (h) | 4.76 | ||
| ECTS Credit of the Course | 5 |
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