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Course Code: 
COMM 321
Course Period: 
Course Type: 
Course Language: 
Course Objectives: 
The goal of the course is to examine formation of public opinion and the place of it on society. For this purpose, the concept and the development of public opinion, the effect of social life, propaganda, foreign policy, politics, public opinion and media research are discussed.Basic information and approaches in the light of the concept of public debate the level of interaction with other areas of social life is reached
Course Content: 

The concept of public opinion and its historical development, theoretical approaches, politics, media, ideology, democracy government and propaganda.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Testing, B: Experiment, C: Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1)He/She defines the term of public opinion and its historical development 6, 15, 20, 21  1, 2 A
2) He/She expresses the difference between public opinion and other social groups. 1, 4, 6, 20  1, 2, 3 A,C
3) He/She establishes connection by relationships between public opinion and social systems. 1, 20  1, 2, 3 A,C
4) He/She explains the relationships between politic regimes and establishment processes of  the public opinion. 1, 3, 6, 20, 22  1, 2, 3 A,C
4) He/She conveys significance of the public opinion with regard to democratic regimes. 1, 6, 20  1, 2, 3 A,C



Course Flow

Week Topics Study Materials
2 Concept of Public Opinion and Historical Development  
3 Process of Public Opinion and It’s Function  
4 Public Opinion Research and Methods: MEasurement of the Convictions of Public Opinion  
5 Theories of Public Opinion  
6 Ideology and Ideological State Apparatuses  
8 Public Opinion and Media  
9 DOCUMENTARY (Fahrenheit 9/11)  


10 Public Opinion and Politics  
11 Public Opinion and Foreign Policy: Lobbying  
12 War, Public Opinion and Propaganda  
13 MOVIE (Wag the Dog)  


14 Democratic Regimes and Public Opinion  
15 Public Opinion and Social Values  



Recommended Sources

Textbook * Public Opinion- Walter Lippmann

*Kamuoyu İletişim ve Demokrasi - Arsev Bektaş

*Medyanın Kamuoyu İmalatı- Chomsky- Herman- Peterson- Podor,

Additional Resources * Savaşlarda Kamuoyu Oluşumu- Dr. Mustafa Mutlu

*Haberlerde Yönlendirme ve Kamuoyu Araştırmaları

*Spiral of Silence- Elisabeth Noelle –Neumann

*Herbert Schiller- Mind Managers

*Necessary Illusions Noam Chomsky,

* The Structural Transformation of the Public Sphere- Jurgen Habermas

*Soft Power- Joseph S. Nye

*Blogdan Al Haberi- Zeynep Atikkan- Aslı Tunç

* Kamuoyu Kimin Oyu?- Hülya Tufan



Material Sharing

Documents *Fahrenheit 9/11 (Documentary- Director: Michael Moore)

*Wag The Dog (Film-Director: Barry Levinson)

Exams Midterm and Final




Midterms 1 80
Assignment 1 20
Total   100
Contribution Of Final Examination To Overall Grade   60
Contribution Of In-Term Studies To Overall Grade   40
Total   100






Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5  
1 He/She defines role of the press in democracy. He/She comments on changing national and international agenda. He/She establishes the connection between media, society and power and states significance of the journalism in modern societies.         X  
2 He/She defines news of different types required by the profession of journalism. He/She edits these texts in printed and visual environments.            
3 He/She deals with researching methodology and data generation methods. He/She prepares scientific papers with his/her information on this discipline.         X  
4 He/She defines freedom of communication and expression of the media within principals of the communication ethics. He/She uses the news to be published in the media in accordance with these basics.     X      
5 He/She assesses ethical principles defined by national and international journalism organizations. He/She constructs the news in the media in the light of these principals.            
6 He/She discusses new concepts and approaches in the media. He/She interprets these concepts by linking with the profession of journalism at national and international dimensions         X  
7 He/She associates new communication technologies in mass communication with journalism practice.            
8 He/She underlines transformation of the media industry and changing dynamics in globalization process.            
9 He/She comments on main management strategies in printed media, electronic journalism, radio, television and digital platforms.            
10 He/She uses the theoretical information he/she obtained in the disciplines of communication and social sciences for journalism practice.            
11 He/She comments on the images taking place in the media personally, technically, critically, ethically and culturally. In the light of this information, he/she selects the images to be used in the media by recognizing power of the image.            
12 He/She prepares the news by using technical and theoretical discipline he/she gained in the discipline of media. He/She arranges this news and conveys them to broadcasting.            
13 He/She prepares creative and genuine content and uses them in different channels.            
14 He/She defines mass communication theories. In the light of these theories, he/she comments on social effects and functions of the mass media.                
15 He/She comments on historical development process of the media.       X    
16 He/She establishes advanced written, verbal and visual communication and discusses by using English.            
17 He/She defines principal grammar rules of the Turkish Language and Literature. He/She arranges the news to be published in line with principal rules of Turkish.            
18 He/She defines principles and theories of Communication Science.            
19 He/She prepares content for digital environment by new communication devices.            
20 He/She defines the profession of journalism with its historical, legal, politic, cultural, sociologic and moral dimensions.         X  
21 He/She analyzes national and international papers in the discipline of journalism.       X    
22 He/She defines internal and external stakeholders in the media industries.      X      




Activities Quantity Duration
Course Duration (Including the exam week: 16 x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Midterms 1 10 10
Assignment 1 10 10
Final examination 1 10 10
Total Work Load     158
Total Work Load / 25 (h)     6,32
ECTS Credit of the Course     6