Course Language:
English
Course Coordinator:
Courses given by:
Course Objectives:
The main aim of the course is to provide students with a comprehensive understanding of how digital technologies and the rise of social media are changing marketing strategies and tactics across different industries.
Course Content:
This course analyzes social media in its socio-historical context and ever-changing theoretical perspectives. New media technologies enable various new features and have many different characteristics compared to traditional media. This course will outline these new features of new media technologies and examine how to use these features for a good social media management.
Course Methodology:
1-Lecture, 2-Interactive Lecture, 6-Case study, 15-Assignment
Course Evaluation Methods:
A: Homework, B: Oral Exam/ Presentation C: Exam
Vertical Tabs
None