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Course Code: 
COMM 342
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
The main purpose of this course is to give elaborate information about media management and related subjects as to manage media companies properly. The aim of the course is to inform student with practical and theoretical knowledge about media management and to teach them how to put their managerial skills into practice by observing case studies
Course Content: 

The course introduces students with topics such as managerial decision making,

leadership and the work force, strategic management, planning and budgeting, market analysis, marketing and research, creating and leveraging innovative content, people management and CRM. Students are also expected to realize a media company investigation and analyze its strategies and management style.  

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Teaching Methods   Assessment Methods
  1. Identifies main management techniques, concepts and theories (1).
1,2,3 A, C
  1. Defines the media environment, management and media management (2).
1,2,3 A,C
  1. Expresses managerial decision making, leadership, planning, motivation and work force, media ethics, regulation and laws (3).
        1,2,3 A,C
  1. Adapts market analysis, marketing and research techniques to different case studies and compagny analysis (8).
1,2,3 A,C
  1. Evaluates different strategic management cases (6).
1,2,3 A,C

 

 

Course Flow

Week Topics Study Materials
1 General presentation and introduction of the course and the lectures.  
2 Definition of basic principles of media, management and media management; Techniques and concepts of media management.  
3 Leadership and workforce management; Dimensions of leadership and workforce performance management.  
4 Managerial Decision Making; Decision Making Techniques.  
5 Motivation and Crisis Management; How to deal with the crisis in a media company.  
6 Managing the change; Ways to deal with change in a media organization.  
7 Market Analysis; Methods of market analysis and research, sales and marketing.  
8 Financial Management in Media Companies; Profit and loss statement, balance sheet, statement cash flows.  
9 Corporate strategy in media; Details of strategic management  
10 Analysis used in management; Cost-benefit analysis, SWOT analysis.  
11 New challenges in media & management; Structure of media companies, convergence, new media tools, content creation and segmented target audiences.  
12 Media Ethics, Regulation and Laws.  
13 Class presentations; Media Company Analysis and its class presentation.  
14 Class presentations; Media Company Analysis and its class presentation.     

 

 

 

Recommended Sources

Textbook

 

  1. Wicks, J. L., et all., “Media Management”, Lawrence Erlbaum Associates, Publishers, London, 2004.
  2. Herrick, F. D., “Media Management in the age of Giants”, Blackwell Publishing, USA, 2003.
  3. Block, P., et all., “Managing in the Media”, Focal Press, UK, 2001.

 

Additional Resources 1) Aris, A., Bughin, J., “Managing Media Companies”, John Wiley & Sons, UK, 2005.

 

2) Vizjak, A., Ringlstetter, M., “Media Management”, Springer, Berlin, 2003.

 

 

 

Material Sharing

Documents  
Assignments  
Exams  

 

 

Assessment

IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Homework 1 10
Final Exam 1 60
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   60
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   40
Total   100

 

 

COURSE CATEGORY Expertise/Field Courses

 

 

Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 Identifies appropriate theoretical and applied knowledge in Visual Communication Design and relates to field concepts.         X
2 Analyses individuals and masses, defines new trends in Visual Communication Design.         X
3 Expresses design processes and its implications through digital platforms, designs and creates original works.         X
4 Practices field related design software program skills and applications.   X      
5 Develops visualization, observation, transformation and redesigning skills in an unique way. X               
6 Evaluates whole knowledge gained on Visual Communication Design in theory and practice. X        
7 Constructs knowledge acquired in Visual Communication Design Field in multimedia business as a final project. X        
8 Adapts skills and methods acquired in Visual Communication Design for career management.          

X

9 Concept to final projects composes and designs creative ideas.   X      
10 Develops and manages program strategies in order to prepare creative and original design projects. X        
11 Revises, questions and criticizes Visual Communication Design related varied cultural activities and outcomes. X        
12 Translates and Relates department outcomes to different disciplines and different communication fields.

 

X        
13 Uses and Interprets theoretical and practical knowledge in order to make Visual Communication Design projects, sector based, multi-faceted, applicable in the field. X        

 

 

ECTS

Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Mid-terms 1 10 10
Quiz - - -
Homework 1 10 10
Final examination 1 21 21
Total Work Load     125