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Course Code: 
BBA 204
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
English
Course Objectives: 
The goal of this course is to ensure that students have necessary skills and perceptional qualities by offering a general overview about entrepreneurship and small business management.
Course Content: 

The principles of entrepreneurship, the definitions of the entrepreneur and entrepreneurship, the history of entrepreneurship, the characteristics of the entrepreneur, the importance of creativity and innovativeness for entrepreneurship, the process of generating a business idea, the process of turning a business idea into a successful business operation, capital recruitment for entrepreneurship and its alternatives, business models, and developing business models,

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods: 
A: Testing, B: Homework, C: Performance

Vertical Tabs

Course Learning Outcomes

Learning Outcomes   Program Learning Outcomes Teaching Methods Assessment Methods
1. Explains the notions of entrepreneur and entrepreneurship.   1, 2, 3 1,2,3 A,C
2. Knows about business issues related to new enterprises.   1, 2, 3 1,2,3 A,C
3. Recognizes and knows about the knowledge, attitudes, and skills of the entrepreneur.   1, 2, 3 1,2,3 A,C
4. Studies and observes the environment and models of entrepreneurship, the real business environment and experiences.   1, 2, 9 1,2,3 A,C
5. Knows about the resources used in developing a business plan.   1, 10 1,2,3 A, B, C
6. Develops a business plan, and uses it to create, evaluate and present a business operation.   1, 9 1,2,3 A, B, C

 

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 The historical development of entrepreneurship  
2 The notions of entrepreneur and entrepreneurship  
3 The nature and important of entrepreneurship  
4 The main functions of entrepreneurship  
5 The advantages and disadvantages of entrepreneurship  
6 The types of entrepreneurship  
7 The conditions for success in developing a new business operation  
8 The main steps for developing a business operation  
9 MIDTERM  
10 Creativity and innovativeness  
11 Feasibility studies  
12 Developing a business plan  
13 The notion of franchising and its elements  
14 The importance of finance in establishing a new enterprise  
15 Human resources management and sources of capital in entrepreneurship  
16 FINAL EXAMINATION  

 

Recommended Sources

RECOMMENDED SOURCES
Textbook  

 Essentials of Entrepreneurship and Small Business Management, 6th Edition,
 Scarborough, Norman M., Pearson Education, 2011.

Diğer Kaynaklar

 

Additional Resources  

 

Material Sharing

MATERIAL SHARING
Documents  
Assignments  
Exams  

 

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-term 1 80
Quiz 1 20
Homework 0 0
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   50
Total   100

 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5  
1 She/he has theoretical knowledge about the field of public relations         X  
2 She/he knows the research methods and technics that are related to the field of public relations.            
3 She/he has knowledge and awareness about the interdisciplinary issues that are required by the field. He/she comprehends the relation of those issues with public relations.            
4 She/he is able to make oral presentations in English about her/his field.            
5 She/has the digital competencies that are required by the field.         X  
6 She/has the ability of creative thinking that are required by the field of public relations.         X  
7 She/he has the abilities of research, planning, implementation, measurement and assessments that are necessary for a successful public relations practice.            
8 She/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.             
9 She/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.            
10 She/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.            

 

ECTS

 

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 15 5 75
Mid-terms 1 3 3
Quiz 2 6 12
Final examination 1 3 3
Total Work Load     138
Total Work Load / 25 (h)     5,52
ECTS Credit of the Course     6