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Course Code: 
BBA 204
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
English
Course Objectives: 
The goal of this course is to ensure that students have necessary skills and perceptional qualities by offering a general overview about entrepreneurship and small business management.
Course Content: 

The principles of entrepreneurship, the definitions of the entrepreneur and entrepreneurship, the history of entrepreneurship, the characteristics of the entrepreneur, the importance of creativity and innovativeness for entrepreneurship, the process of generating a business idea, the process of turning a business idea into a successful business operation, capital recruitment for entrepreneurship and its alternatives, business models, and developing business models,

Course Methodology: 
1: Lecture, 2: Interactive Lecture, 3: Special Support / Structural Examples, 6: Case Study
Course Evaluation Methods: 
A: Testing, B: Oral Exam/Presentation, C:Homework

Vertical Tabs

Course Learning Outcomes

 

Learning Outcomes 

Program Outcomes

Teaching Methods 

Assessment Methods 

1. Explains the notions of entrepreneur and entrepreneurship.

1,2,3

1,2,3,6

A,C

2. Knows about business issues related to new enterprises.

1,2,3

1,2,3,6

A,C

3. Recognizes and knows about the knowledge, attitudes, and skills of the entrepreneur.

1,2,3

1,2,3,6

A,C

4. Studies and observes the environment and models of entrepreneurship, the real business environment and experiences.

1,2,9

1,2,3,6

A,C

5. Knows about the resources used in developing a business plan.

1,10

1,2,3,6

A,B,C

6. Develops a business plan, and uses it to create, evaluate and present a business operation.

1,9

1,2,3,6

A,B,C

 

Course Flow

 

COURSE CONTENT

Week

Topics

Study Materials

1

The historical development of entrepreneurship

 

2

The notions of entrepreneur and entrepreneurship

 

3

The nature and important of entrepreneurship

 

4

The main functions of entrepreneurship

 

5

The advantages and disadvantages of entrepreneurship

 

6

The types of entrepreneurship

 

7

The conditions for success in developing a new business operation

 

8

The main steps for developing a business operation

 

9

Midterm

 

10

Creativity and innovativeness

 

11

Feasibility studies

 

12

Developing a business plan

 

13

The notion of franchising and its element

 

14

The importance of finance in establishing a new enterprise

 

15

Human resources management and sources of capital in entrepreneurship

 

16

Final

 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

 

 Essentials of Entrepreneurship and Small Business Management, 6th Edition,
 Scarborough, Norman M., Pearson Education, 2011.

Diğer Kaynaklar

 

Additional Resources

 

 

Material Sharing

 

 

MATERIAL SHARING

Documents

 

Assignments

Feasibility Report

Preparation of Business Plan

Exams

 
 

Assessment

 

 

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Midterm

1

60

Homework

2

40

Totall

4

100

Contribution of Final Examination to Overall Grade

1

60

Contribution of In-Term Studies to Overall Grade

1

40

Totall

2

100

 

Course’s Contribution to Program

 

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

S/he has theoretical knowledge about the field of public relations

       

x

 

2

S/he knows the research methods and techniques that are related to the field of public relations.

       

x

 

3

S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.

       

x

 

4

S/he is able to make oral presentations in English about her/his field.

     

x

   

5

S/he has the digital competencies that are required by the field.

   

x

     

6

S/he has the ability of creative thinking that is required by the field of public relations.

     

x

   

7

S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.

     

x

   

8

S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork. 

     

x

   

9

S/he is able to evaluate the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.

       

x

 

10

S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

       

x

 

ECTS

 

 

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration

14

3

42

Hours for off-the-classroom study (Pre-study, practice)

16

5

80

Homework

2

6

12

Mid-terms

1

3

3

Final examination

1

3

3

Total Work Load

   

140

Total Work Load / 25 (h)

   

5,6

ECTS Credit of the Course

   

6