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Course Code: 
COMM 440
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
The main aim of the course is to provide students with a comprehensive understanding of how digital technologies and the rise of social media are changing marketing strategies and tactics across different industries.
Course Content: 

Students will learn the strategies of social media management and the principles of business in various social media segments such as facebook, twitter, linkedn etc.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

 

Learning Outcomes

Teaching Methods Öğretim Yöntemleri Assessment Methods
He/She defines the strategies of social media management 5,6 1,2,3 A,C
He/She defines the job description and work principles in various social media segments 5,6 1,2,3 A,C
He/She describes the growth experienced in social media industry and changes witnessed accordingly on consumer habits.  

5,6

 

1,2,3

 

A,C

He/She looks the social media industry as a business branch by means of new distribution channels. 5,6 1,2,3 A,C
He/She appoints decision-making processes in settlement of problems faced in social media industry.  

5,6

1,2,3 A,C

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction  
2 The devolopment of social media  
3 Web 1.0 Web 2.0  
4 Content development in social media  
5 Content development in social media  
6 Strategies for  social media management  
7 Strategies for  social media management  
8 Mid-term exam  
9 Facebook for Business  
10 Twitter for Business  
11 LinkedIn and Google+ for Business  
12 Student presentations  
13 Student presentations  
14 Evaluation  

 

Recommended Sources

RECOMMENDED SOURCES
Textbook The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick http://www.amazon.com/The-Art-Social-Media-Power/dp/1591848075/
Additional Resources Social Media Marketing 2nd Edition by Tracy L. Tuten and Michael Solomon

 

Assessment

IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Quizzes 2 20
Assignment 1 50
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   50
Total   100

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 30 2 60
Mid-terms 1 1 2
Quiz 2 1 2
Ödev 1 3 3
Final examination 1 10 10
Total Work Load     119
Total Work Load / 25 (h)     4.76
ECTS Credit of the Course     5