• Türkçe
  • English
Course Code: 
JRN 422
Course Type: 
Course Language: 
Course Objectives: 
The aim of the course is to be aware of different generations in society. Bu The target is to apply proper communication to different generations by getting to know their history, life styles and experiences.
Course Content: 

In this course priorly relationship between generations and media will be discussed and the periods will be studied .Classification of the audience in post WWII period  and onwards will be studied. Especially the the change of the audience who were effected by technological development will be examined from the socio-economical aspects. Also, whether the audience continues to live via the period they were born or adapting to the new was of life determined with the technology will be studied. Regarding all these, generations view and approach to media will be focused on.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Application
Course Evaluation Methods: 
A: Testing, B: Experiment, C: Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1- He/She is aware of the concept and the characteristics of generation era. 8, 9, 12, 15, 20 1,2,3 A,C
2- He/She knows the media products formatting according to different generations. 8, 9, 12 1,2,3 A,C
3- He/She recognizes media products for the periods experienced by the generations. 8, 9, 12, 15, 20 1,2,3 A,C
4- He/She knows advanced new production model based on the characteristics of the Z generation. 8, 9, 12 1,2,3 A,C
5- He/She knows transmedia concept and production types. 8, 9, 12 1,2,3 A,C



Course Flow

Week Topics Study Materials
1 General introduction to the concept of generations Sociology
2 An overview of the concept of digital immigrants and digital natives   New media
3 The general characteristics and history of baby boomers Media history, world history.
4 Examples of media products of baby boomers term Media history
5 The general characteristics and history of X generations Media history, world history.
6 Examples of print media products of X generation term History of press
7 Examples of audiovisual media products of X generation term History of broadcasting and cinema
8 Midterm exam  
9 The general characteristics and history of Y generations Media history, world history
10 Examples of print media products of Y generation term History of press
11 Examples of audiovisual media products of Y generation term History of broadcasting and cinema
12 The general characteristics and history of Z generations New media, world history
13 Examples of print media products of Z generation term History of press
14 Examples of audiovisual media products of Z generation term History of broadcasting and cinema
15 Social behavior models of generations New media
  Final exam  



Recommended Sources

Textbook Examples will be given on the subject and will be displayed.
Additional Resources Morrison, James C. ( ). Marshall McLuhan and the Making of a Countercultural Generation. Baby Boomers and Populer Culture An Inquiry into America’s Most Powerful Generation. Brian Cogan and Thom Gencarelli (ed.). Praeger.

Siibak, Andra, Nicoletta Vittadini ve Galit Nimrod. (November 2014). Generations As Media Audiences: An Introduction. Participations Journal of Audience & Reception Studies. 11(2), 100-107.

Buckingham, David ve Rebekah Willett (ed.). (2013). Digital Generations: Children, Young People, and the New Media. New York: Routledge.

Burmeister, Misti. (2008). From Boomers to Bloggers:Success Strategies Across Generations. Synergy Press.

Castells, Manuel. (2005). Ağ Toplumunun Yükselişi, Enformasyon Çağı: Ekonomi, Toplum Kültür. İstanbul: İstanbul Bilgi Üniversitesi Yayınları.

Mergel, Ines. (2012). The Public Manager 2.0: Preparing the Social Media Generation for a Networked Workplace. Journal of Public Affairs Education. 18(3), 467-492.

Castells, Manuel. (2007). An Introduction to the Information Age. City. 2(7), 6-16.

Gravett, Linda ve Robin Throckmorton. (2007). Bridging the Generation Gap: How to Get Radio Babies, Boomers, Gen Xers, and Gen Yers to work together and achieve more. New Jersey: Career Press.

Leslie Haddon, Enid Mante-Meijer ve Eugène Loos (ed.). (2012). Generational Use of New Media.  England: Ashgate Publishing.

Russell, Cheryl. (2012). The Baby Boom: Americans orn 1946 to 1964. 7. edition. New York: New Strategist Publications.

Schultz, Don E. (2009). Media Generations: Media Allocation in a Consumer-controlled Marketplace. Prosper Publishing.




Material Sharing

Assignments Media material of the periods the course covers.
Exams Midterm and final exam




Midterms 1 70
Quizzes 0 0
Assignment 1 30
Total   100
Contribution Of Final Examination To Overall Grade   50
Contribution Of In-Term Studies To Overall Grade   50
Total   100






Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5  
1 He/She defines role of the press in democracy. He/She comments on changing national and international agenda. He/She establishes the connection between media, society and power and states significance of the journalism in modern societies.            
2 He/She defines news of different types required by the profession of journalism. He/She edits these texts in printed and visual environments.            
3 He/She deals with researching methodology and data generation methods. He/She prepares scientific papers with his/her information on this discipline.   X        
4 He/She defines freedom of communication and expression of the media within principals of the communication ethics. He/She uses the news to be published in the media in accordance with these basics.            
5 He/She assesses ethical principles defined by national and international journalism organizations. He/She constructs the news in the media in the light of these principals.            
6 He/She discusses new concepts and approaches in the media. He/She interprets these concepts by linking with the profession of journalism at national and international dimensions.     X      
7 He/She associates new communication technologies in mass communication with journalism practice.     X      
8 He/She underlines transformation of the media industry and changing dynamics in globalization process.       X    
9 He/She comments on main management strategies in printed media, electronic journalism, radio, television and digital platforms.   X        
10 He/She uses the theoretical information he/she obtained in the disciplines of communication and social sciences for journalism practice.            
11 He/She comments on the images taking place in the media personally, technically, critically, ethically and culturally. In the light of this information, he/she selects the images to be used in the media by recognizing power of the image.            
12 He/She prepares the news by using technical and theoretical discipline he/she gained in the discipline of media. He/She arranges this news and conveys them to broadcasting.     x      
13 He/She prepares creative and genuine content and uses them in different channels.            
14 He/She defines mass communication theories. In the light of these theories, he/she comments on social effects and functions of the mass media.             
15 He/She comments on historical development process of the media.         X  
16 He/She establishes advanced written, verbal and visual communication and discusses by using English.            
17 He/She defines principal grammar rules of the Turkish Language and Literature. He/She arranges the news to be published in line with principal rules of Turkish.            
18 He/She defines principles and theories of Communication Science.            
19 He/She prepares content for digital environment by new communication devices.            
20 He/She defines the profession of journalism with its historical, legal, politic, cultural, sociologic and moral dimensions.       X    
21 He/She analyzes national and international papers in the discipline of journalism.            
22 He/She defines internal and external stakeholders in the media industries.             




Activities Quantity Duration
Course Duration (Including the exam week: 16 x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 8 3 24
Midterms 1 15 15
Quizzes 0 0 0
Assignment 1 15 15
Final examination 1 15 15
Total Work Load     117
Total Work Load / 25 (h)     4,68
ECTS Credit of the Course     5