• Türkçe
  • English
Course Code: 
JRN 353
Course Type: 
Course Language: 
Course Objectives: 
This course aims to describe the process and planning, producing, and organizing corporate publications
Course Content: 

This course introduces basic principles and practices of corporate publishing that enables a healthy, credible and ongoing communication between a corporation and its stakeholders

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) He/She defines corporate culture 6 1,2,3 A,C
2) He/She comments on association process of the different platforms in the media 22 1,2,3 A,C
3) He/She identifies contextual and formal changes coming into existence in the media industry by developments in the computer technology 19 1,2,3 A,C
4) He/She prepares relevant content for companies 19 1,2,3 A,C
5) He/She identifies rich content for different forms of media 8 1,2,3 A,C



Course Flow

Week Topics Study Materials
1 Introduction  
2 Building corporate Identitiy  
3 What is corporate publishing  
4 The history of corporate publishing  
5 Printed publishing in corporations  
6 Digital publishing in corporations  
7 Midterm Exam  
8 Cretaing relevant content for corporations  
9 Cretaing relevant content for corporations  
10 Case Studies  
11 Case Studies  
12 Students’ Presentation  
13 Students’ Presentation  
14 Students’ Presentation  
15 Evaluation  


Recommended Sources

Additional Resources  



Material Sharing

Exams Midterm-Final Exam




Mid-terms 1 40
Final Exam 1 60
 Total   100
Contrıbutıon of fınal examınatıon to overall grade   40
Contrıbutıon of ın-term studıes to overall grade   60
Total   100



COURSE CATEGORY Expertise Courses



Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5  
1 He/She defines role of the press in democracy. He/She comments on changing national and international agenda. He/She establishes the connection between media, society and power and states significance of the journalism in modern societies.            
2 He/She defines news of different types required by the profession of journalism. He/She edits these texts in printed and visual environments.            
3 He/She deals with researching methodology and data generation methods. He/She prepares scientific papers with his/her information on this discipline.            
4 He/She defines freedom of communication and expression of the media within principals of the communication ethics. He/She uses the news to be published in the media in accordance with these basics.            
5 He/She assesses ethical principles defined by national and international journalism organizations. He/She constructs the news in the media in the light of these principals.            
6 He/She discusses new concepts and approaches in the media. He/She interprets these concepts by linking with the profession of journalism at national and international dimensions.         X  
7 He/She associates new communication technologies in mass communication with journalism practice.            
8 He/She underlines transformation of the media industry and changing dynamics in globalization process.          X  
9 He/She comments on main management strategies in printed media, electronic journalism, radio, television and digital platforms.            
10 He/She uses the theoretical information he/she obtained in the disciplines of communication and social sciences for journalism practice.         x  
11 He/She comments on the images taking place in the media personally, technically, critically, ethically and culturally. In the light of this information, he/she selects the images to be used in the media by recognizing power of the image.            
12 He/She prepares the news by using technical and theoretical discipline he/she gained in the discipline of media. He/She arranges this news and conveys them to broadcasting.            
13 He/She prepares creative and genuine content and uses them in different channels.         x  
14 He/She defines mass communication theories. In the light of these theories, he/she comments on social effects and functions of the mass media.            
15 He/She comments on historical development process of the media.            
16 He/She establishes advanced written, verbal and visual communication and discusses by using English.            
17 He/She defines principal grammar rules of the Turkish Language and Literature. He/She arranges the news to be published in line with principal rules of Turkish.            
18 He/She defines principles and theories of Communication Science.            
19 He/She prepares content for digital environment by new communication devices.         X  
20 He/She defines the profession of journalism with its historical, legal, politic, cultural, sociologic and moral dimensions.            
21 He/She analyzes national and international papers in the discipline of journalism.            
22 He/She defines internal and external stakeholders in the media industries.         X  




Activities Quantity Duration
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 30 2 60
Mid-terms 1 1 2
Quiz 2 1 2
Homework 1 3 3
Final examination 1 10 10
Total Work Load     119
Total Work Load / 25 (h)     4.76
ECTS Credit of the Course     5