• Türkçe
  • English
Course Code: 
JRN 353
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
This course aims to describe the process and planning, producing, and organizing corporate publications
Course Content: 

This course introduces basic principles and practices of corporate publishing that enables a healthy, credible and ongoing communication between a corporation and its stakeholders

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) He/She defines corporate culture 6 1,2,3 A,C
2) He/She comments on association process of the different platforms in the media 22 1,2,3 A,C
3) He/She identifies contextual and formal changes coming into existence in the media industry by developments in the computer technology 19 1,2,3 A,C
4) He/She prepares relevant content for companies 19 1,2,3 A,C
5) He/She identifies rich content for different forms of media 8 1,2,3 A,C

 

 

Course Flow

Week Topics Study Materials
1 Introduction  
2 Building corporate Identitiy  
3 What is corporate publishing  
4 The history of corporate publishing  
5 Printed publishing in corporations  
6 Digital publishing in corporations  
7 Midterm Exam  
8 Cretaing relevant content for corporations  
9 Cretaing relevant content for corporations  
10 Case Studies  
11 Case Studies  
12 Students’ Presentation  
13 Students’ Presentation  
14 Students’ Presentation  
15 Evaluation  
     

 

Recommended Sources

Textbook  
Additional Resources  

 

 

Material Sharing

Documents  
Assignments  
Exams Midterm-Final Exam

 

 

Assessment

IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 40
Final Exam 1 60
 Total   100
Contrıbutıon of fınal examınatıon to overall grade   40
Contrıbutıon of ın-term studıes to overall grade   60
Total   100

 

 

COURSE CATEGORY Expertise Courses

 

 

Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5  
1 He/She defines role of the press in democracy. He/She comments on changing national and international agenda. He/She establishes the connection between media, society and power and states significance of the journalism in modern societies.            
2 He/She defines news of different types required by the profession of journalism. He/She edits these texts in printed and visual environments.            
3 He/She deals with researching methodology and data generation methods. He/She prepares scientific papers with his/her information on this discipline.            
4 He/She defines freedom of communication and expression of the media within principals of the communication ethics. He/She uses the news to be published in the media in accordance with these basics.            
5 He/She assesses ethical principles defined by national and international journalism organizations. He/She constructs the news in the media in the light of these principals.            
6 He/She discusses new concepts and approaches in the media. He/She interprets these concepts by linking with the profession of journalism at national and international dimensions.         X  
7 He/She associates new communication technologies in mass communication with journalism practice.            
8 He/She underlines transformation of the media industry and changing dynamics in globalization process.          X  
9 He/She comments on main management strategies in printed media, electronic journalism, radio, television and digital platforms.            
10 He/She uses the theoretical information he/she obtained in the disciplines of communication and social sciences for journalism practice.         x  
11 He/She comments on the images taking place in the media personally, technically, critically, ethically and culturally. In the light of this information, he/she selects the images to be used in the media by recognizing power of the image.            
12 He/She prepares the news by using technical and theoretical discipline he/she gained in the discipline of media. He/She arranges this news and conveys them to broadcasting.            
13 He/She prepares creative and genuine content and uses them in different channels.         x  
14 He/She defines mass communication theories. In the light of these theories, he/she comments on social effects and functions of the mass media.            
15 He/She comments on historical development process of the media.            
16 He/She establishes advanced written, verbal and visual communication and discusses by using English.            
17 He/She defines principal grammar rules of the Turkish Language and Literature. He/She arranges the news to be published in line with principal rules of Turkish.            
18 He/She defines principles and theories of Communication Science.            
19 He/She prepares content for digital environment by new communication devices.         X  
20 He/She defines the profession of journalism with its historical, legal, politic, cultural, sociologic and moral dimensions.            
21 He/She analyzes national and international papers in the discipline of journalism.            
22 He/She defines internal and external stakeholders in the media industries.         X  

 

 

ECTS

Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 30 2 60
Mid-terms 1 1 2
Quiz 2 1 2
Homework 1 3 3
Final examination 1 10 10
Total Work Load     119
Total Work Load / 25 (h)     4.76
ECTS Credit of the Course     5