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Course Code: 
COMM 382
Course Type: 
Course Language: 
Course Objectives: 
This course is designed to introduce students to the theoretical framework of health communication and to bring them an interdisciplinary insight as required by the interdisciplinary nature of the field and skills for health communication activities from a critical perspective.
Course Content: 

The course covers the following topics: the definition of health communication, features of health communication as an interdisciplinary field, main theories and models in health communication, health communication campaign process, risk communication and media advocacy, health literacy and critical health communication, media and health, health communication and ethics, and the interpersonal communication perspective in health communication

Course Methodology: 
1: Lecture; 2: Question & Answer; 3: Discussion, 12: Case Study
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Outcomes Teaching Methods Assessment Methods
1) Students can define health communication. 1,2,4 1,2,3 A
2) Students can understand main theories and models in health communication. 1,2,11 1,2,3 A
3) Students can evaluate developments in health communication from a critical perspective. 4,10,11 1,2,3,12 A,C,D
4) Students can evaluate the health discourse in media from the health communication perspective. 3,4,5,9,10,14 1,2,3,9,12 A
5) Students can categorize health communication methods and develop effective health communication strategies in class. 1,2,9,11,14 1,2,3,9,12 A,C,D



Course Flow

Week Topics Study Materials
1 Introduction: what is health communication?  
2 Features of health communication as an interdisciplinary field  
3 Theories and models in health communication  
4 Theories and models in health communication  
5 Campaign process in health communication  
6 Campaign process in health communication  
7 Risk communication and media advocacy  
8 Midterm  
9 Health literacy and critical health communication  
10 Health discourse in media  
11 Health communication and ethics  
12 Interpersonal communication perspective in health communication  
13 Project delivery  
14 Project delivery  
15 Overall evaluation  
16 Final  



Recommended Sources

Textbook Schiavo, R. (2007). Health communication: from theory to practice. USA: Jossey Bass.
Additional Resources Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel.

Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat.

Seal, C. (2003). Health and the media: an overview. Sociology of Health and Illness, 25, 6: 513 – 531.



Material Sharing

Assignments Health communication campaign groups project delivery and report
Exams Midterm and final




Mid-terms 1 30
Assignments 1 20
Attendance   10
Total   60
Total   100



COURSE CATEGORY Expertise/ Field Course



Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in the production of scientific knowledge.         x
2 Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate communication.         x
3 Students actively use their media literacy skills through news gathering processes.         x
4 Student will gain necessary knowledge about the function and development of social organizations and institutions, such as family, religion, education, science and technology.         x
5 Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English using audio visual tools.          
6 Students will have the necessary skills necessary for the successful practice of public relations, such as researching, defining objectives, identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results.         x
7 Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales promotion, direct marketing and e-communication.          
8 Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns.          
9 Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the proactive of the profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm.         x
10 Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.       x  
11 Students will be able to  comprehend and discuss mass communication theories and their reflection as perceived within the activities of communication professionals       x  
12 Students will be able to effectively engage in media research, planning and purchase.          
13 Students will comprehend the theoretical and conceptual relations between public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political cultures.          
14 Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the corporation/institution while practicing public relations as a profession.         x




Activities Quantity Duration
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Assignments 1 10 10
Final examination 1 15 15
Total Work Load     131
Total Work Load / 25 (h)     5.24
ECTS Credit of the Course     5