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Course Code: 
COMM 251
Course Period: 
Autumn
Course Type: 
Core
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Course Language: 
English
Course Objectives: 
Demonstrate ways of expressing oneself with the help of different writing methods and discussions
Course Content: 

Assignments and handwritten texts are evaluated in class environment and at the same time everyone's discussion is opened and analyzed

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 12: Case Study
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Teaching Methods Assessment Methods Learning Outcomes
1) Basic principles and teories covered regarding to the digital advertising term.   1 A,C
2) Using the terminology and concept.   1,2,12 A,C
3) Interconnection of learned concepts with advertisement.   1,2,3,12 A,C
4) Internalization of advertisement’s working principle in digital aplication.   2,3,12 A,C
5) Creating the own digital advertising project via learned lessons.     1,2,3,12 A,C

 

 

Course Flow

Week Topics Study Materials
1 Introduction  
2 Principles of design  
3 Discussions of famous advertising desings  
4 Introduction to photoshop  
5 Learning layer in photoshop  
6 Using photoshop tools  
7 Midterm exam  
8 Special techniques in photoshop  
9 Poster design  
10 Workshop  
11 Midterm project presentation  
12 3d design in photoshop  
13 Determine final project  
14 Final project  

 

 

Recommended Sources

Textbook  
Additional Resources  

 

 

Material Sharing

Documents Chaffey, Dave, Digital Marketing, Pearson, 2014
Assignments  
Exams  

 

 

Assessment

IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 50
Presentation 2 20
Assignment 1 30
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   60
Total   100

 

 

COURSE CATEGORY Expertise/Field Courses

 

 

Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 Comprehension of all principles related to digital advertising including terminology and concept.   X      
2 Getting an expert in creating digital advertising projects.         X
3 Using own creativity skill more efficient in digital advertising applications.       X  
4 Getting aware of digital advertising practises in advertisement.     X    
5 Getting the creation skill in advertisement for digital advertising activities.         X
6 Connection of teory in digital advertising area. X        
7 Connection of teory with daily life digital advertising practices.         X

 

 

ECTS

Activities Quantity Duration(Hour) Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 6 96
Mid-terms 1 3 3
Homework 3 5 15
Final examination 1 3 3
Total Work Load     165
Total Work Load / 25 (h)     6,6
ECTS Credit of the Course     7